Market Perspectives For Serbian PDO Products in the Republic of Serbia

Panin, Biljana

doi:10.32725/det.2022.007

Cited by 2 publications

(4 citation statements)

References 14 publications

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“…Moreover, the study by [ 6 ] on Serbian PDO products reveals consumer clusters ranging from highly interested to those unwilling to pay more for PDO products. This segmentation aligns with the diversity observed between Eco−Advocates and Price−Sensitives, indicating a commonality in consumer valuation of certification across different cultural contexts.…”

Section: Discussionmentioning

confidence: 99%

“…The study [ 6 ] provides an in-depth analysis of the market potential for Serbian PDO products, specifically focusing on Petrovac sausage and Futog cabbage. The study involves both qualitative and quantitative analyses, including interviews with authorities and producers, as well as consumer surveys.…”

Section: Literature Reviewmentioning

confidence: 99%

“…These clusters include consumers highly interested in PDO products, moderately interested, and those not willing to pay a higher price for PDO products. This segmentation provides valuable insights into consumer preferences and perceptions regarding PDO-labeled foods in Serbia and can guide marketing and communication strategies for these products [ 6 ].…”

Section: Literature Reviewmentioning

confidence: 99%

“…This gap is not merely academic but has real-world implications, particularly for policymaking and market strategies. Although consumer awareness of EU quality labels on agricultural and food products is gradually increasing, studies have shown that this awareness is still relatively low to medium overall [ 5 , 6 , 7 ]. Awareness tends to be higher among certain demographics, such as frequent Internet users, those in specific occupations, and wealthier households [ 8 ].…”

Section: Introductionmentioning

confidence: 99%

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This study delves into the effectiveness of digital marketing strategies in promoting local agricultural and food products in Romania, certified with European Union quality schemes. By examining consumer profiles, preferences, and their awareness of EU quality labels, the research uncovers the motivations driving purchasing decisions and the influence of digital marketing on these choices. Utilizing quantitative methods, including a comprehensive survey across 903 respondents, the study identifies four distinct consumer segments: Eco−Advocates, Les Connaisseurs, Price−Sensitives, and Traditionalists. These segments exhibit unique behaviors and attitudes toward certified products. The research highlights the potential of digital marketing to significantly alter consumer behavior toward EU-certified products, underscoring the importance of tailored communication strategies. It contributes to the understanding of consumer segmentation in the context of European Union quality schemes, providing valuable insights for policymakers, marketers, and producers. The findings advocate for enhanced digital marketing efforts to increase awareness and appreciation of these certified products, thereby supporting the broader objectives of quality and certification in the European agricultural and food product sector.

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Consumer responses and determinants in geographical indications agricultural product consumption: A ten-year systematic review

Tan,

Hashim,

Zuo

et al. 2024

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This article explores the determinants of the consumption of geographical indication agricultural products through a ten-year systematic review. In recent years, the demand for healthier and safer products from consumers has been continuously increasing owing to the influence of the geographical indication of agricultural products. Geographical indication products, a type of label that associates food with specific regions, occupy a certain position in the global food market. This article aims to answer research questions about the determinants of the consumption of geographical indication agricultural products and provide a comparative analysis of five literature reviews related to this topic. We collected and processed relevant research data through a systematic literature review and provided transparent, complete, and accurate explanations using the PRISMA criterion. The research results reveal the consumer response to the geographical indication of agricultural products and the determining factors of different responses. The research in this article is of great significance for understanding the consumption trends and important information of geographical indication of agricultural products, helping enterprises better understand consumer behavior, and improving the income of farmers, producers, and enterprises.

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Market Perspectives For Serbian PDO Products in the Republic of Serbia

Cited by 2 publications

References 14 publications

The Role of Promoting Agricultural and Food Products Certified with European Union Quality Schemes

The Role of Promoting Agricultural and Food Products Certified with European Union Quality Schemes

Consumer responses and determinants in geographical indications agricultural product consumption: A ten-year systematic review

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