Market Positioning in High Technology

Exploring determinants of life sciences spin-off creation: empirical evidence from the Netherlands

“…Product potential is a composite variable that refers to aspects such as the relative advantage of the product compared to competitive products (Ostlund, 1974;Tornatzky and Klein, 1982) and the clear market positioning of the product vis-à-vis the same competitive products (McKenna, 1985). The product potential is furthermore reflected in the number of potential customers for the product and in the anticipated financial results of the product sales (Urban and Hauser, 1993).…”

Organization as strategy: Restructuring production in the film industry

“…Explanations based on the innovative capacity of firms, on the other hand, have looked at ways that the organization of production may affect the nature of outputs. Studies of this type characteristically have been driven by the idea that small autonomous producers may be better equippcd than larger organizations to create new types of goods and services (e.g., McKenna, 1985;Miles and Snow, 1986). This idea has played an important part in two different types of research: studies of market structure and innovation carried out by industrial-organization economists, and work on internal structure and control by students of organizational behavior.…”

“…A shift away from integrated production and toward cooperative relationships among independent organizations has attracted increasing attention during the last decade. This trend toward 'disaggregation' (Miles and Snow, 1986) and 'network' organization (Thorelli, 1986;Jarillo, 1988) has been heralded as a corporate restructuring comparable to earlier movements toward functional and multidivisional forms of organization (Powell, 1990;Sabel, 1984). Although debate about the ultimate extent and significance of this restructuring continues (e.g., Chandler, 1990).…”

“…The relationship between complex organizations and their economic environments has been a focus of organizational and strategic research for more than a half 0133-20Y5i931050 103-16$13.00 0 1993 by John Wiley & Sons. Ltd. century (e.g., Ansoff, 1965;Schendel and Hofer, 1979;Meyer, 1978). Despite the extensive work that has been done on these topics, there has been little quantitative research on the impact of project-level organization on economic performance.…”

Clusters and High Technology Industries in Mexico: A Theoretical Review

“…The lack of consensus on a generic definition of High Technology (HT) companies is due precisely to its changing nature and dynamism of the market in which they operate (McKenna, 1985;Moriarty & Kosnik, 1989) which requires to establish, rather than a boundary on them, their inclusion in schemes supported by the intensity of use of technology and the type of goods they generate and also are influenced by the economic system of a country derivative of tariff classification schemes and its customs nomenclature.…”