2022
DOI: 10.54986/irjee/2022/dec_spl/230-236
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Market Potential and Promotional Strategies for VSPL Hybrid Paddy Seeds in Koraput District of Odisha

Abstract: Indian seed industry has contributed signifi cantly to ensure continued access to quality seed for the Indian farmers. VSPL is pioneer in the Indian seed industry which is working continuously for providing quality seed to farmers. VSPL wanted to increase their market share in Koraput district of Odisha. Therefore, a study was conducted in 2021 to assess the market potential of VSPL and to formulate promotional strategy for VSPL in the study area. Primary data was collected from 100 farmers and 20 dealers/dist… Show more

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“…In 1960, the Indian Council of Agricultural Research set up a committee that paved a way for the establishment of central and state seed agencies for the production of foundation seed, for the development of seed certification agencies, for the enactment of the national seed acts, and for stimulating the development of the private seed industry. Later on, the National Seed Corporation (NSC) was established in 1963, and the Indian Seed Act was enacted in 1966, which resulted in the production of quality and improved seeds with proper seed certification and standards [6][7][8][9][10].…”
Section: Introductionmentioning
confidence: 99%
“…In 1960, the Indian Council of Agricultural Research set up a committee that paved a way for the establishment of central and state seed agencies for the production of foundation seed, for the development of seed certification agencies, for the enactment of the national seed acts, and for stimulating the development of the private seed industry. Later on, the National Seed Corporation (NSC) was established in 1963, and the Indian Seed Act was enacted in 1966, which resulted in the production of quality and improved seeds with proper seed certification and standards [6][7][8][9][10].…”
Section: Introductionmentioning
confidence: 99%