2022
DOI: 10.1002/aepp.13253
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Market potential of new plant‐based protein alternatives: Insights from four US consumer experiments

Abstract: This article reports results from four studies determining the US market potential for plant‐based meat alternatives in different contexts and settings. The first study shows that a pair‐wise choice between beef and a plant‐based alternative was not significantly affected by the presence of nutrition facts panels or ingredient lists. A second study, framed as a food service meal choice, reveals that the introduction of a plant‐based burger has roughly the same effect on beef sales as does the presence of a chi… Show more

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Cited by 48 publications
(27 citation statements)
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“…Who ultimately adopts these products might vary by demographic and economic characteristics, concentrating impacts of consumption to certain consumers. 52 Those currently involved in beef value chains are likely to experience most of the economic losses and dislocations caused by the shift towards plant-based alternatives. Large producers are responsible for most meat production and profits, even as most farms in the USA are classified as small family-owned farms, with the median cattle operation failing to break even, requiring off-farm income to supplement farm income.…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Who ultimately adopts these products might vary by demographic and economic characteristics, concentrating impacts of consumption to certain consumers. 52 Those currently involved in beef value chains are likely to experience most of the economic losses and dislocations caused by the shift towards plant-based alternatives. Large producers are responsible for most meat production and profits, even as most farms in the USA are classified as small family-owned farms, with the median cattle operation failing to break even, requiring off-farm income to supplement farm income.…”
Section: Discussionmentioning
confidence: 99%
“…First, exploring a wider range of potential adoption pathways of plant-based alternatives, including how these novel products could compete with conventional animal products and with other existing and future novel protein products (eg, cultured meats). This research should consider heterogeneous demand preferences across the USA, 52 and the potential for rebound effects in consumer demand in response to price changes.…”
Section: Discussionmentioning
confidence: 99%
“…Food security is based on having access to affordable, safe, and healthy food. Nearly all economic sectors, including agriculture, have been affected by the COVID-19 pandemic, and the word “important” has been frequently used regarding the food industry [ 69 ]. COVID-19 resulted in the closure of food manufacturing facilities, restricted food trade policies, and subsequent changes in consumer demand, and thus the food supply chain has been under financial pressure to produce products necessary for daily life [ 70 ].…”
Section: Dietary Shifts During Covid-19mentioning
confidence: 99%
“…Plant-based proteins are used in many food applications, including in beverages and in meat analogues [ 2 , 3 ]. The current global plant-based protein market is worth USD 13.2 billion, and its projected compound annual growth rate is >10% [ 4 ]. Several driving forces have contributed to the increased attention on plant-based protein.…”
Section: Introductionmentioning
confidence: 99%