2010
DOI: 10.1016/j.im.2010.01.007
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Market reaction to application service provider (ASP) adoption: An empirical investigation

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Cited by 21 publications
(7 citation statements)
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References 27 publications
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“…Prior studies in closely related situations support the argument that superior security procedures improve the perceived value of the service and identify security as a critical factor (Ma et al, 2005) [33]. Poor security is a barrier to engaging with a vender (Jeong and Stylianou, 2010) [34]. This discussion leads to the second hypothesis:…”
Section: Research Hypothesesmentioning
confidence: 96%
“…Prior studies in closely related situations support the argument that superior security procedures improve the perceived value of the service and identify security as a critical factor (Ma et al, 2005) [33]. Poor security is a barrier to engaging with a vender (Jeong and Stylianou, 2010) [34]. This discussion leads to the second hypothesis:…”
Section: Research Hypothesesmentioning
confidence: 96%
“…Along these lines, the market may delay bestowing value solely based upon announcements to mitigate the potential risk, especially for expenditures (e.g., ERP) that have had mixed results (Hitt et al 2002;Im et al 2001). Recent event-study research has examined the impact of IT-related application service provider (ASP) adoption on firm value (Jeong and Stylianou 2010) and the adverse impact of IT investment failures on firm value (Bharadwaj et al 2009) as well as diminishing returns from IT that was once considered value enhancing (Dos Santos et al 2012). Although announcements provide an early indication of the market's assessment of value, these mixed results suggest that the link between IT investment and firm value needs to be explored further.…”
Section: Information Technology Investment and Firm Valuementioning
confidence: 99%
“…One approach followed by researchers in the technology adoption literature is the stock market reaction to technology adoption announcements (Hunton et al, 2002, Jeong andStylianou, 2010). Event studies that look at CC adoption announcements and market reaction would measure the perceived value of such services.…”
Section: Benefitsmentioning
confidence: 99%