Market research in Metepec, State of Mexico to determine the acceptance of an artisan soap made from corn

Abstract

Currently there are some skin diseases that have increased their appearance in people, mainly due to environmental pollution. According to some research, it is known that at 18 years of age, people have accumulated 70% of the chronic actinic damage that will manifest itself with some skin condition in adulthood. Certain scientific studies demonstrate the beneficial properties of the corn plant in relation to skin conditions, so the development of an artisan soap based on this plant was proposed. The objective of this work was to apply a study that allowed determining the acceptance of this soap in Metepec, México. The type of research was quantitative and descriptive in scope. The market study process was carried out by Zikmund (2009) considering the following stages: Definition of the objective, Planning of the design and the sample, Collection, processing and analysis of the data and Formulation of the report. The results were: 90% acceptance of the product, elaboration in pastel colors, with relaxing aromas, stick, oval in shape and a size of 160 grams. Respondents aware of the environmental problems that exist, prefer biodegradable packaging.