Market Segmentation as A Marketing Strategy to Achieve The Market of The Company Market

Abstract

One of the strategies applied by the company to dominate the market amid fierce competition is to target the target market (market segmentation). Market segmentation is to divide the market into subdivisions of groups of people and institutions as consumers and customers who have similarities in responding to products and services sold or marketed by companies. The research method used in scientific research is a method of literature review, namely the method by collecting data by reading books and literature related to the subject matter. This study discusses the extent to which market segmentation strategies play a role for companies in capturing market share. Finally, it can be concluded that the strategy in identifying and selecting the target market is very important in capturing the increasingly fierce market share of competition.