2021
DOI: 10.3390/ijerph19010114
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Market Segmentation by Motivations of Urban Forest Users and Differences in Perceived Effects

Abstract: The purpose of this study aims at segmenting the urban forest users’ market by motivation and analyzing the difference in perceived effects of urban forests. Based on a literature review, the study selected seven motivating factors of urban forest users: experiential activity, relaxatin/healing, health management, escape from everday life, daily leisure, affinity toward nature. Data were collected online from 21 to 29 Sepember 2020 with urban forest visitors. We analyzed 878 questionnaires received from those … Show more

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Cited by 3 publications
(2 citation statements)
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“…Then, healing effect of urban green areas may provide feasible health benefits, as they are easily accessible [ 11 ]. Although it is relatively less than natural forests, the healing effects of urban forest have been proven in many studies [ 23 , 24 , 25 ]. As stated by Han et al, urban forests vary from one region to another, have several spaces and plantations as well as infrastructure for various forest activities, and therefore, they can be utilized by urban dwellers as a ‘healing space’ [ 17 ].…”
Section: Introductionmentioning
confidence: 99%
“…Then, healing effect of urban green areas may provide feasible health benefits, as they are easily accessible [ 11 ]. Although it is relatively less than natural forests, the healing effects of urban forest have been proven in many studies [ 23 , 24 , 25 ]. As stated by Han et al, urban forests vary from one region to another, have several spaces and plantations as well as infrastructure for various forest activities, and therefore, they can be utilized by urban dwellers as a ‘healing space’ [ 17 ].…”
Section: Introductionmentioning
confidence: 99%
“…Previous studies [61] have confirmed that having more leisure facilities enable citizens to participate in more leisure activities and feel more satisfied with their participation. The city may need to build more urban forests or park areas to provide opportunities for leisure activities [62][63][64]. In this regard, other built environments could also enhance an individual's well-being and life satisfaction.…”
Section: Practical Implicationsmentioning
confidence: 99%