2014
DOI: 10.4304/jsw.9.5.1334-1441
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Market Segmentation of Inbound Business Tourists to Thailand by Binding of Unsupervised and Supervised Learning Techniques

Abstract: Market segmentation is an important tool, for driving an organization to achieve its goals. This study proposes a market segmentation technique with the binding of unsupervised and supervised learning techniques. The method aims to cluster international tourists who arrived in Thailand for business proposes, and to classify business tourists by using the products of an unsupervised learning technique as class labels. A Self-Organizing Map (SOM), K-Means and Hierarchical clustering were applied to find the best… Show more

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“…The classes of data (segments of tourist) used in supervised learning method are provided by the unsupervised learning method. The results indicated by Naïve Bayes performance are better compared to others to forecast the segments of new business tourists as part of the production from clustering method (7). Urgessa selection of the attributes.…”
Section: Related Workmentioning
confidence: 93%
“…The classes of data (segments of tourist) used in supervised learning method are provided by the unsupervised learning method. The results indicated by Naïve Bayes performance are better compared to others to forecast the segments of new business tourists as part of the production from clustering method (7). Urgessa selection of the attributes.…”
Section: Related Workmentioning
confidence: 93%