Market share for flavour capsule cigarettes is quickly growing, especially in Latin America

Thrasher, James F.; Islam, Farahnaz; Barnoya, Joaquín; Méjía, Raúl; Valenzuela, Marı́a Teresa; Chaloupka, Frank J.

doi:10.1136/tobaccocontrol-2016-053030

Cited by 47 publications

(64 citation statements)

References 6 publications

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“…The high rate of use among Hispanic smokers is not surprising given the popularity of these products in Latin American countries. In 2014, the market share for flavour capsule cigarettes based on global marketing data was the greatest in Chile (25.5%), Peru (22.5%), Guatemala (19.1%), Mexico (11.9%) and Argentina (9.6%) 6. It is possible that the preference for flavour capsule products among Latin Americans is carrying over to Latinos in the USA.…”

Section: Discussionmentioning

confidence: 99%

Flavour capsule cigarette use among US adult cigarette smokers

2018

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Section: Discussionmentioning

confidence: 99%

Flavour capsule cigarette use among US adult cigarette smokers

2018

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“…The use of such descriptors appears to have grown most rapidly for flavor capsule cigarettes, a product design innovation that is sustaining and growing tobacco markets in some countries. (King, 2014; Thrasher et al, 2017). NIH-funded research in Mexico and Australia has documented how this design feature contributes to misconceptions of reduced risk (Thrasher, Abad-Vivero, Moodie, et al, 2016) and appeals to youth.…”

Section: Evaluating Policy and Policy Impactmentioning

confidence: 99%

The impact and relevance of tobacco control research in low-and middle-income countries globally and to the US

Berg

Fong

Thrasher

et al. 2018

Addictive Behaviors

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International and cross-cultural research is critical for understanding multilevel influences on health, health behaviors, and disease. A particularly relevant area of need for such research is tobacco control. The tobacco epidemic is one of the biggest public health threats globally, killing over 7 million people a year. Research critical to addressing this public health problem has leveraged variability in tobacco use, history, product market, and policies across different countries, settings, and populations, particularly in low- and middle-income countries (LMICs) where the tobacco burden is increasing. These efforts are needed in order to advance the science and inform practice and policy in various settings, including the US. Several funding agencies provide support for international research focused on tobacco control in LMICs because of the importance and implications of such research. This paper provides some concrete examples of how such research has advanced our knowledge-base and informed practice and policy globally, particularly in high-income countries including the US. Some prominent themes emphasized in this manuscript include: the development of knowledge regarding the diverse tobacco products on the market; better understanding of tobacco use and its impact among different populations; generating knowledge about the impacts including unintended consequences of tobacco control policy interventions; and better understanding tobacco industry strategies and informing advocacy efforts. In summary, international tobacco control research, particularly in LMICs, is critical in effectively and efficiently building the evidence base to advance tobacco control research, policy, and practice globally, including the US, with the ultimate goal of curbing the tobacco epidemic.

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“…2 This growth has been even greater in some Latin American countries. 3 The novelty of capsule cigarettes may help to increase their appeal to consumers, particularly younger people. 4 These products are also considered to have multisensory appeal given the tactile response to bursting the capsule, the sound accompanying the capsule popping, and the resultant change in taste and aroma.…”

Section: Introductionmentioning

confidence: 99%

The Power of Product Innovation: Smokers’ Perceptions of Capsule Cigarettes

Moodie

Ford

Dobbie

et al. 2017

Nicotine &Amp; Tobacco Research

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Introduction: Since being brought to market in 2007, cigarettes with capsules in the filter that can be burst to change the flavour have had remarkable global success, highlighting the importance of product innovation for tobacco companies. Very few studies have explored how these products are perceived by smokers however. This paper sought to address this gap by exploring smokers' awareness of cigarettes with one or two flavour-changing capsules in the filter and the appeal of these products. Methods: Twenty focus groups were conducted in Glasgow and Edinburgh in 2015 with current smokers (N=120), segmented by age (16-17, 18-24, 25-35, 36-50, >50), gender and social grade. Results: Awareness, use and appeal of capsule cigarettes was greater among younger adults (16-35 years), who showed most interest in these products. Those who perceived capsules positively mentioned multiple benefits: the ability to burst the capsule, convenience of being able to share cigarettes among menthol and non-menthol smokers, better taste, fresher breath, reduced smell and greater discretion. It was suggested that capsule cigarettes, particularly the double capsule cigarette (which had two differently flavoured capsules in the filter), would encourage non-smokers to experiment with smoking and discourage smokers from quitting. Conclusions: The findings offer some reasons behind the global growth of the capsule cigarette segment.

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Market share for flavour capsule cigarettes is quickly growing, especially in Latin America

Cited by 47 publications

References 6 publications

Flavour capsule cigarette use among US adult cigarette smokers

Flavour capsule cigarette use among US adult cigarette smokers

The impact and relevance of tobacco control research in low-and middle-income countries globally and to the US

The Power of Product Innovation: Smokers’ Perceptions of Capsule Cigarettes

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