Marketers’ Perception about Marketing Ethics: Evidence from Malaysia

Abstract

This paper presents the results of a study that investigates the role of religiosity and perceived ethical values of marketers on marketing ethics, using the measure developed by Forsyth (1980). One dimension of the study is relativism and idealism affecting the importance of ethics moderated by religion. The study showed that people having high idealism have high ethics but having high relativism does not show that there is a decrease in ethics even both idealism and relativism were moderated by one’s strength of a religion. Overall, the study was found significant to as it and provides an understanding of marketing ethics in different cultures and company’s practices