Marketing Analysis for E-Commerce Improvement In Small and Medium Enterprise of Batik Using E-Commerce Marketing Mix Model

Ghiffarin, Adnan Rifqy; Priyandari, Yusuf; Liquiddanu, Eko

doi:10.1088/1757-899x/495/1/012044

Cited by 6 publications

(6 citation statements)

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“…It is interesting to mention the research by Ghiffarin, Priyandari and Liquiddanu [10], who focused on ecommerce in small and medium enterprises using an extended marketing mix model where elements are: products, price, distribution, promotion, people, processes and virtual environment. Authors observed two indicatorslevel of importance and level of performance in SMEs.…”

Section: Literature Reviewmentioning

confidence: 99%

Exploring the Factors Which Impact the Customers’ Online Purchase Intentions

Albijanić¹,

Milosevic²,

Jeremić³

2022

Proceedings of the 4th International Conference on Statistics: Theory and Applications

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The e-market and e-commerce are growing rapidly year by year. Additionally, the coronavirus epidemic greatly affected the expansion of e-commerce among consumers during 2020 and 2021. Considering market growth, the number of stores in this market is also growing. As a result, the sector is becoming highly competitive and the stakeholders are eager to better understand the consumers' behaviour, their decision making process and the motives which lead to online purchase. This paper lies upon the belief that the existing models for measuring the factors that influence customer's decision to make a purchase through e-commerce can be further improved by including new constructs. Accordingly, a new conceptual model which explores the factors that influence decision to purchase products and services through e-commerce is proposed. The validity of the model was tested based on the data collected through online survey. The results indicate that the model is uphold by the data and that the most important aspects are assortment size, seller recognition, free delivery, and website functionality.

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Section: Literature Reviewmentioning

confidence: 99%

Exploring the Factors Which Impact the Customers’ Online Purchase Intentions

Albijanić¹,

Milosevic²,

Jeremić³

2022

Proceedings of the 4th International Conference on Statistics: Theory and Applications

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show abstract

“…It is interesting to mention the research by Ghiffarin, Priyandari and Liquiddanu [13], who focused on e-commerce in small and medium enterprises using an extended marketing mix model where elements are: products, price, distribution, promotion, people, processes and virtual environment. Authors observed two indicators -level of importance and level of performance in SMEs.…”

Section: Related Workmentioning

confidence: 99%

“…The underlying question is which aspects encourage customers to buy a product or a service online. Based on the literature review [2,9,13], factors that could potentially be significant for online purchase intention are: 1. Free delivery -it refers to the fact that customers do not have additional costs associated with delivery.…”

Section: Proposed Conceptual Modelmentioning

confidence: 99%

Conceptual Model for Exploring Customers’ Online Purchase Intentions

Albijanić¹,

Milosevic²,

Maričić³

et al. 2022

JMIDS

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Online shopping has become a regular part of people's lives, especially during the corona virus pandemic. Therefore, the optimization of online stores has become crucial to ensure the experience that store visitors, that is, potential customers, expect. A positive customer experience can result in increased revenue for a company, while a negative one can lead to the ultimate loss of customers. Accordingly, the subject of this paper is the identification and quantification of factors that influence the consumer's decision to make a purchase through electronic commerce. After a detailed review of the relevant literature, a new conceptual model was proposed and verified on empirical data.

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“…A concept that can be described as the process of buying and selling or exchanging products, services, and information through information networks including the internet is called Electronic Commerce or E-Commerce (Ghiffarin, et al, 2019). E-Commerce can be done by SMEs to market their products in addition to expanding market access.…”

Section: Introductionmentioning

confidence: 99%

The Role of E-Commerce in the Success of Small and Medium Enterprises

Andeka

Indrawan

2022

jobbe

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This study aims to analyze the role of e-commerce in business success in Coblong District. The method in this study used a qualitative analysis method with a case study model. This study used four micro-scale entrepreneurs who use e-commerce in conducting their business as research objects. The analysis process is based on the role of e-commerce in Small and Medium Enterprises (SMEs) in Coblong District. Based on the results of the study, it can be concluded that in general e-commerce has a role that can help entrepreneurs including small and medium businesses to improve their business development. These roles include the ease of communication, marketing, minimal capital, and time efficiency. The analysis also shows that the respondents still use e-commerce for the role they have.

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Marketing Analysis for E-Commerce Improvement In Small and Medium Enterprise of Batik Using E-Commerce Marketing Mix Model

Cited by 6 publications

References 0 publications

Exploring the Factors Which Impact the Customers’ Online Purchase Intentions

Exploring the Factors Which Impact the Customers’ Online Purchase Intentions

Conceptual Model for Exploring Customers’ Online Purchase Intentions

The Role of E-Commerce in the Success of Small and Medium Enterprises

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