Marketing analysis of the medical representatives' activity aimed on information support for promoted medications

Winter, Elizaveta Aleksandrovna; Литвинова, Т. Н.; Babaskin, Dmitrii; Babaskina, L. I.; Savinova, Olga V.

doi:10.9770/jesi.2019.7.1(14)

Cited by 4 publications

(4 citation statements)

References 10 publications

(10 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To ensure heutagogy learning process ran according to the objectives, heutagogy management process was developed in line with the concepts of heutagogy management for retirees [10]. Medical representatives' productivity was developed based on the orientation of promotion of medicines through visits to doctors/health workers [19], [20]. In this research, productivity was measured based on process and interactions within medical representatives in remote areas to minimize communication barriers in expanding access to information for the purpose of promoting medicines through visits to doctors either directly or virtually.…”

Section: Methodsmentioning

confidence: 99%

“…Therefore, the emphasis on the process becomes more important than the output in the form of sales. Medical representatives as company's representative for the expansion of medical knowledge in scientific community, and for improving the efficiency of diagnostic and treatment which improves the quality of health [19]. Medical representatives' duties are to implement pharmaceutical company framework that is based on respect for legal, ethical, and scientific principles, and to promote rational use of medicines to prevent unethical practices by acting as a reliable reference for marketing practices [20].…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Managing Heutagogy as Innovation Strategy for Productivity Improvement among Medical Representatives in Remote Areas During Covid-19

Kisahwan¹,

Tanuwijaya²,

Hermana³

2022

Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Edu

View full text Add to dashboard Cite

Humanitarian disaster has prohibited employee productivity. On the other hand, Covid-19 pandemic has promoted faster digitalization process for employees in remote areas, including Medical Representatives in pharmaceutical companies. Even though there are some limitations in terms of infrastructures as well as technological operation ability among medical representatives. They are still making efforts to implement information technology in remote areas as a challenge for digitalization to maintain and increase their productivity. The research goal is to analyze heutagogy management as innovation strategy to encourage improvement in Medical Representative productivity. The research method is using causal method with 87 samples of medical representatives from Japanese company that were chosen randomly whom work in remote areas such as Jayapura, Tarakan, Ketapang, Palopo, Palu, and Ternate. Data analysis using SEM PLS with online questionnaires. Competencies, skills, and confidence in using technology both for Medical Representatives and doctors/health workers will boost success in productivity increase from Medical Representatives. Practical implication is the increase management of heutagogy of Medical Representatives for remote areas. Value contribution is the strategic development in heutagogy management for both Medical Representatives and doctors/health workers in remote areas.

show abstract

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Managing Heutagogy as Innovation Strategy for Productivity Improvement among Medical Representatives in Remote Areas During Covid-19

Kisahwan¹,

Tanuwijaya²,

Hermana³

2022

Proceedings of the First Lekantara Annual Conference on Public Administration, Literature, Social Sciences, Humanities, and Edu

View full text Add to dashboard Cite

show abstract

“…According to the World Health Organization (WHO), coronaviruses are a large family of viruses (Winter et al, 2019). In humans, it causes respiratory infections.The latest coronavirus is generating infections that can be transmitted from one person to another (Kot, Syaharuddin, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Major structural changes in the EU policies due to the problems and risks caused by COVID-19

Androniceanu

2020

RAMP

View full text Add to dashboard Cite

The COVID-19 pandemic has a major effect on the world economy and the world's population. Statistics show worryingly, at the beginning of May there were almost 4 million diseases and almost 250,000 deaths in the world. More than 1 million diseases are registered in the USA, Italy, Great Britain, Spain, France, and Russia. This extremely difficult context has led us to make a comparative analysis of the measures that the governments of the states of the European Union have taken to manage it. Our paper analyses the cooperation between the European Union and the states in the context of the COVID-19 pandemic. The paper contains some recommendations for the governments of the Member States to solve the problems of their health systems and to relaunch the economy in the European space. The results of the research are useful and interesting for the governments of the EU member states, which should have a unitary and coherent strategy to avoid economic and social imbalances. The recommendations contained in this paper can be a reference and source of inspiration for the EU institutions to develop a coherent strategy for a rapid social and economic recovery.

show abstract

“…Its effectiveness is high and other experts (Kádeková & Holienčinová, 2018, Bulanda & Vavrečka, 2019, Bulanda, Koprda & Kurimská, 2020 mention that in the near future, this form of advertising will dominate (Světlík, 2017;Stoian, Polozova, Didenko, Storozhenko & Moskvichova, 2018;Darsono, Susana, Prihantono & Kasim, 2019;Yunus, Susilo, Riyadi, Indrasari & Putranto, 2019;Pavlovaite & Griesiene 2019). A new trend that is beginning to be used in politics is online marketing (Winter, Litvinova, Babaskin, Babaskina, & Savinova, 2019;Lysytsia, Martynenko, Prytychenko, Gron & Us, 2019;Ajina, 2019;Danko, Kiselev, Chaykovskaya, Smelov, Sekerin, & Gorokhova, 2020).…”

Section: Introductionmentioning

confidence: 99%

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Lincényi¹,

Čársky²

2021

IRD

View full text Add to dashboard Cite

The research study thematically focuses on the behaviour of citizens of the Slovak Republic in the campaign for active search and monitoring of political advertising. The authors tried to find out the degree of effectiveness of the use of marketing tools and forms of political advertising. Among other things, the research showed that most of the interviewed Slovaks are actively interested in political advertising in the election campaign. Research has shown that the most effective political advertising is in the audiovisual and online media and, conversely, the least effective in the print media, pre-election leaflets and billboards.

show abstract

Marketing analysis of the medical representatives' activity aimed on information support for promoted medications

Cited by 4 publications

References 10 publications

Managing Heutagogy as Innovation Strategy for Productivity Improvement among Medical Representatives in Remote Areas During Covid-19

Managing Heutagogy as Innovation Strategy for Productivity Improvement among Medical Representatives in Remote Areas During Covid-19

Major structural changes in the EU policies due to the problems and risks caused by COVID-19

Research of citizens' behavior in a political campaign in searching for and monitoring political advertising in The Slovak Republic

Contact Info

Product

Resources

About