Marketing and Economic Development: Review, Synthesis and Evaluation

Wood, Rta; Vitell, Scott J.

doi:10.1177/027614678600600105

Cited by 71 publications

(4 citation statements)

References 38 publications

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“…The lack of managerial know-how, inefficient distribution systems, low trade margins and large number of small suppliers were cited as evidence for the nonexistence of (western) marketing in the Third World (Drucker, 1958; Kaynak and Hudanah, 1987). Further, researchers reported that, in less developed countries, marketing was mostly seen as a ‘parasitic’ activity (Kaynak and Hudanah, 1987; Van Wood and Vitell, 1986).…”

Section: Third World and Difference In Absencementioning

confidence: 99%

The scalar politics of difference: Researching consumption and marketing outside the west

Sandıkçı

2022

Marketing Theory

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This paper explores the relationship between knowledge hierarchies and sociospatial ordering of the world and, in doing so, to problematize the ways we study and understand consumption and marketing outside the West. By sociospatial ordering of the world, I refer to scalar divisions that organize and mobilize hierarchical perceptions of the world. Adopting a view of scale as a way of knowing and apprehending the world, I trace the origins, uses and effects of three scales – Third World, non-Western and emerging markets – that organize and inform research about marketing and consumption outside the West. Each of these scales indicates an imagined distance from an assumed central point and mobilizes visions that order and organize not only places, but knowledge produced in and about these places. I show that these scalar configurations are neither neutral nor transparent designations, but politically charged, sociospatial constructions that privilege certain representations, meanings and identifications over others. In the process, they shape knowledge production, permitting particular forms of difference – absence, plurality and excess – to take shape, circulate and gain legitimacy. I conclude by discussing the possibility of a notion of difference that does not rest on a negative comparison between two entities but is generative, affirmative and non-hierarchical.

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Section: Third World and Difference In Absencementioning

confidence: 99%

The scalar politics of difference: Researching consumption and marketing outside the west

Sandıkçı

2022

Marketing Theory

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“…Generally this type of research aims to produce managerially useful insights that aim to predict consumer behaviour in order to better control it (e.g. Wood & Vitell, 1986). As Arndt (1985, p. 16) explains, this paradigm conceptualises the social world as 'essentially…harmonious and conflict free'.…”

Section: An Example Of a Sequential Multiple Paradigm Reviewmentioning

confidence: 99%

“…This means such research generally aims to explain the social world as it is, assuming that the status quo (i.e. the continuing economic development of the planet and the growth of consumerism) is comparatively unproblematic (see Wood & Vitell, 1986). Given its belief in objectivity and methodological commitments to lab experiments, questionnaires and large-scale surveys (Wansink, 2012), research based on this paradigm draws from the existing literature to develop hypotheses that are subsequently tested against the empirical world and falsified or verified, with the intention of producing generalisable theory which can inform the roll-out of marketing practice throughout the world (Wood & Vitell, 1986).…”

Section: An Example Of a Sequential Multiple Paradigm Reviewmentioning

confidence: 99%

“…the continuing economic development of the planet and the growth of consumerism) is comparatively unproblematic (see Wood & Vitell, 1986). Given its belief in objectivity and methodological commitments to lab experiments, questionnaires and large-scale surveys (Wansink, 2012), research based on this paradigm draws from the existing literature to develop hypotheses that are subsequently tested against the empirical world and falsified or verified, with the intention of producing generalisable theory which can inform the roll-out of marketing practice throughout the world (Wood & Vitell, 1986). For other thought communities such as the critical theorists, logical empiricist scholarship is problematic because it fails to probe the existing organisation of society at a deep enough level, preferring instead to generate superficial analyses of phenomena of interest to only one powerful group in society (e.g.…”

Section: An Example Of a Sequential Multiple Paradigm Reviewmentioning

confidence: 99%

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The discourses of marketing and development: towards ‘critical transformative marketing research’

Tadajewski

Chelekis

DeBerry‐Spence

et al. 2014

Journal of Marketing Management

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In order to understand the connection between development, marketing and transformative consumer research (TCR), with its attendant interest in promoting human well-being, this article begins by charting the links between US 'exceptionalism', 'Manifest Destiny' and modernisation theory, demonstrating the confluence of US perspectives and experiences in articulations and understandings of the contributions of marketing practice and consumer research to society. Our narrative subsequently engages with the rise of social marketing (1960s-) and finally TCR (2006-). We move beyond calls for an appreciation of paradigm plurality to encourage TCR scholars to adopt a multiple paradigmatic approach as part of a three-pronged strategy that encompasses an initial 'provisional moral agnosticism'. As part of this stance, we argue that scholars should value the insights provided by multiple paradigms, turning each paradigmatic lens sequentially on to the issue of the relationship between marketing, development and consumer well-being. After having scrutinised these issues using multiple perspectives, scholars can then decide whether to pursue TCR-led activism. The final strategy that we identify is termed 'critical intolerance'.

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Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide

Brennan¹,

Baines²,

Garneau³

et al. 2008

Contemporary Strategic Marketing

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Marketing and Economic Development: Review, Synthesis and Evaluation

Abstract: The authors present a review, synthesis and evaluation of the published works on marketing and economic development o ver the last 30 years. Future research directions are also provided.

Cited by 71 publications

References 38 publications

The scalar politics of difference: Researching consumption and marketing outside the west

The scalar politics of difference: Researching consumption and marketing outside the west

The discourses of marketing and development: towards ‘critical transformative marketing research’

Antiglobal Challenges to Marketing in Developing Countries: Exploring the Ideological Divide

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