Marketing and Income Analysis of Seaweed Farming Business

Anh, Menh; Hanh, Huy Perk

doi:10.37899/journallabisecoman.v2i3.405

Cited by 2 publications

(2 citation statements)

References 7 publications

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“…Second, there were opportunities for several types of seaweed to be used as food and industrial ingredients so that they had a very strategic potential to become value-added commodities. Seaweed cultivation is a source of income as well as business and employment opportunities for coastal communities and especially small-scale cultivators [13]. Marketing is an organizational function and process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.…”

Section: Marketing Processmentioning

confidence: 99%

Development strategy of seaweed innovation product and marketing at UTARI cooperative, Bulukumba regency

Busthanul,

Diansari,

Demmallino

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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Bulukumba Regency is one of the centers for seaweed (Euchema cottonii) development commodities in South Sulawesi. Seaweed has benefits for humans, among others, can be used as food, drink and even medicine. Therefore, the main focus of innovation or the aim of this research is creating new ideas which in turn will be implemented into new products and new processes using technology. This research was conducted from May to July 2022 in Bulukumba Regency. The approach method used in This research was descriptive qualitative in nature, involving 15 members of UTARI cooperative that produced seaweed products. Seaweed innovation products produced include seaweed meatballs, brownies, seaweed dodol, seaweed candies and seaweed drinks. Marketing of seaweed products was still local, mostly purchased by neighbors and motorcycles/cars passing by. Inter-regional marketing has not been carried out go out. Average sales/day of 10 cups of seaweed meatballs for IDR 10,000 - 6 pcs of seaweed brownies for a price of IDR 30,000 - 10 bottles of seaweed drink for IDR 8,000 - 5 pcs of seaweed dodol for IDR 10,000, and seaweed candy 5 pcs for IDR 10,000. The strategies that can be carried out by the UTARI Cooperative to develop processed seaweed product innovations in Bulukumba are increasing collaboration between UTARI cooperatives and stakeholders, improving the marketing system through digital marketing (social media), recruiting additional employees or members of the UTARI cooperative, and making processed grass sea products as special souvenir products in Bulukumba.

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Section: Marketing Processmentioning

confidence: 99%

Development strategy of seaweed innovation product and marketing at UTARI cooperative, Bulukumba regency

Busthanul,

Diansari,

Demmallino

et al. 2023

IOP Conf. Ser.: Earth Environ. Sci.

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“…Seaweed cultivation is a source of income and at the same time a business opportunity and job opportunity for coastal communities and especially small-scale cultivators. In addition, seaweed cultivation can improve the ecological balance of the waters [8].…”

Section: Introductionmentioning

confidence: 99%

Analysis of Income and Marketing of Seaweed in Coastal Communities in Bulukumba District

Busthanul,

Diansari,

Demmallino

et al. 2023

Advances in Biological Sciences Research

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Seaweed is one of the country's foreign exchange sources and a source of income for coastal communities. Besides being able to be used as an ingredient food, drink and medicine. This study aims to analyze the income and feasibility of seaweed farming in coastal communities in Bulukumba Regency. The research was conducted from May to July 2022 in Bulukumba Regency. The basic method in this research is descriptive analytical with the implementation using survey techniques. Determination of the sample used by using a total sampling of 80 respondents spread over four sub-districts. The data used are primary data and secondary data. Analysis of the data used is the income analysis and R/C ratio. The results of the income analysis show that the average farm income is Rp. 57.971.540/farmer/cycle. The results of the feasibility analysis of seaweed farming in Bulukumba Regency can be said to be feasible because the R/C ratio is more than one (RC > 1), which means that seaweed farming activities are feasible to be developed because they are economically profitable. Marketing chain of seaweed in Bulukumba District consisted of two chains, namely: Seaweed Farmer-Trader-Merchant-KIMA Makassar and Seaweed Farmer-Trader-KIMA Makassar.

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Marketing and Income Analysis of Seaweed Farming Business

Cited by 2 publications

References 7 publications

Development strategy of seaweed innovation product and marketing at UTARI cooperative, Bulukumba regency

Development strategy of seaweed innovation product and marketing at UTARI cooperative, Bulukumba regency

Analysis of Income and Marketing of Seaweed in Coastal Communities in Bulukumba District

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