Marketing and Public Policy in a “Runaway World”: A Commentary

Hewett, Kelly; Okazaki, Shintaro; Price, Linda L.

doi:10.1177/07439156221093598

Cited by 4 publications

(2 citation statements)

References 9 publications

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“…Despite these contributions, the discipline has numerous avenues in which it can further evolve and push boundaries to better understand, measure, and impact wellbeing in a global context. We echo Hewett, Okazaki, and Price (2022) in arguing that marketing and policy decisions, even at a local level, are likely to have international implications given globalization's effects on all of us. As such, research in the international marketing domain has an important role to play in furthering insights into issues of well-being in a global world.…”

Section: Taking International Well-being Research Forwardmentioning

confidence: 98%

Well-Being in a Global World—Future Directions for Research in International Marketing: An Editorial

Grinstein¹,

Riefler²,

Hewett³

2022

Journal of International Marketing

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In late 2020, the first year of the global COVID pandemic outbreak, we issued a call for papers on well-being in a global world. Our underlying motivation was to induce further advancement of research relating to well-being issues and grand societal challenges in the context of international marketing. This call was more than successful in attracting interesting, relevant, and rigorous manuscripts in a number that allowed us to publish two JIM special issues. The first special issue appeared in June 2022 (Vol. 30, No. 2) and featured articles focusing on well-being relating to COVID-19 in different countries and contexts. In this second special issue, we present a compilation of articles relating to more general topics of well-being in a global context and discuss future research opportunities in this space.

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Section: Taking International Well-being Research Forwardmentioning

confidence: 98%

Well-Being in a Global World—Future Directions for Research in International Marketing: An Editorial

Grinstein¹,

Riefler²,

Hewett³

2022

Journal of International Marketing

Self Cite

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“…This measurement model is related to the analysis of the relationship between a variable construct studied with each dimension according to the proposed model. In the analysis of the measurement model, composite reliability (CR) and Cronbach's alpha (CA) can be used to measure construct reliability, while Average Variance Extracted (AVE) measurement can be used to measure convergent reliability (Hewett et al, 2022). Furthermore, testing the discriminant validity or discriminant validity can be done through the Fornell-Larcker criteria or the heterotrait-monotrait (HTMT) criteria.…”

Section: Measurement Modelsmentioning

confidence: 99%

Capacity Building Model Strategy for Developing Lecturer Integrity and Competency in Efforts to Fulfill International Standards

Almubarok,

Sudarya,

Affandi

2023

AIJP

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This research aims to obtain a lecturer development model to increase the global competitiveness of higher education in the aspects of integrity and competency based on international (global) standards. World Class University (WCU) as a reference for ranking, recognition and assessment of universities on a world scale. In other words, universities are ranked by institutions that have an international reputation. This mixed method research with two quantitative and qualitative stages targeted 650 UPI lecturers who had doctoral qualifications. Next, a sample of 10% or 65 people from the population was taken. This research uses mixed methods with two quantitative and qualitative stages. The data collection stages were carried out first, Preparation for field studies, Focus Group Discussion (FGD) was carried out to analyze policy issues for developing the integrity and competence of international standard lecturers, Surveys, interviews and filling out questionnaires, documentation studies within the scope of the Indonesian University of Education (UPI) and finally carried out Analysis of Survey Results Data using descriptive statistical techniques and qualitative data classification techniques. The research results show that integrity, competence and performance are very important components and variables in developing human resources for UPI lecturers to achieve World Class Universities (WCU). The influence between variables according to SEM shows that the direct variable integrity on competence is only 0.458, the influence of integrity on performance is 0.446 and the influence of competence on performance is 0.460. or it can be concluded that everything is in a moderate position.

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We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives

Martin¹,

Scott²

2022

Journal of Public Policy & Marketing

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Marketing and Public Policy in a “Runaway World”: A Commentary

Cited by 4 publications

References 9 publications

Well-Being in a Global World—Future Directions for Research in International Marketing: An Editorial

Well-Being in a Global World—Future Directions for Research in International Marketing: An Editorial

Capacity Building Model Strategy for Developing Lecturer Integrity and Competency in Efforts to Fulfill International Standards

We Get by with a Little Help from Our Friends: Progress Toward the Future and an Invitation to Approach Policy Questions Through Novel Perspectives

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