Marketing and Social Criticisms

Abstract

Companies face social criticisms because of their marketing practices. The objective of the study is to analyze the social criticisms of marketing practices adopted by companies. The methodology adopted is a conceptual analysis of the various aspects of marketing practices. The marketing practices may have negative impacts on individual customers, on other businesses, and on society at large, and may result in social criticisms. Academicians may analyze the marketing practices and suggest companies retain those marketing practices which create a positive impact and are sustainable. Practicing managers should realize that both consumer welfare and social welfare are essential for company growth. They should encourage those marketing activities which create a positive impact, which ensure both consumer welfare and social welfare, and which help them to achieve business growth and excellence in the long run.