Marketing Aspects of Electronic Payment Services

Abstract

The purpose of the article is to analyze the current state of the market of electronic payment services in the world, to establish trends that have been monitored over the last two years on the Internet. The importance of the study of global trends in the development of the electronic payment services market has been proven, which should become the basis for developing an effective strategy for the creation and promotion of Ukrainian developments. The situation that developed in the Ukrainian field of electronic payment services during the research period was analyzed. A mathematical model for determining the effectiveness of the sale of payment services is proposed, taking into account several influencing factors.