2018
DOI: 10.26725/jee.2018.3.30.6140-6145
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Marketing Behavior of Certified Organic Farmers in Tamil Nadu

Abstract: A study was conducted to assess the marketing behavior of organic Farmers. Ex post facto research design was used in this study. The study was conducted in Coimbatore, Erode and Tiruppur districts of Tamil Nadu. Three blocks were selected purposively and a sample of 20 certified organic farmers were selected from each of the blocks purposively. A total of 180 certified organic farmers were surveyed for the study. Three fourths of the certified organic farmers fell under the fully selling pattern of organic pro… Show more

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Cited by 6 publications
(4 citation statements)
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“…More than half (56.66 %) of the respondents had sold the entire produce immediately after harvest because they would be in need of money for meeting their farm and home expenses. Sivaraj et al (2018) had obtained similar results in an analogous study. Majority (83.33 %) of the respondents fixed the price based on the cost of production, the reason being farmers would expect more returns as well as to overcome the future risks.…”
Section: Item-wise Marketing Behaviour Of the Respondentssupporting
confidence: 62%
“…More than half (56.66 %) of the respondents had sold the entire produce immediately after harvest because they would be in need of money for meeting their farm and home expenses. Sivaraj et al (2018) had obtained similar results in an analogous study. Majority (83.33 %) of the respondents fixed the price based on the cost of production, the reason being farmers would expect more returns as well as to overcome the future risks.…”
Section: Item-wise Marketing Behaviour Of the Respondentssupporting
confidence: 62%
“…The major countries where these products get exported are US, Canada, New Zealand, South East Asian Countries, European Union, Australia, Switzerland etc. [187,188] It includes not only food but organic cotton fibers, functional food products also. The major food crops in India which are organically produce are sugarcane, oil seed, cereals & millets, cotton, pulses, medicinal plants, tea, fruits, spices, dry fruits, vegetables, coffee etc.…”
Section: Fig 6 Simple Route For Marketing Of Organic Commodity Inclmentioning
confidence: 99%
“…Total annual world production is estimated at 86 million tonnes of fruits [1] In India, banana is predominant and popular among the people as they are relished and consumed both by the poor and rich considering the nutritive and fruit values of banana. It is cheaper and available throughout the year in plenty [2][3][4][5]. Hence, it occupied a special place among all the fruits.…”
Section: Introductionmentioning
confidence: 99%