2019
DOI: 10.15740/has/au/14.1/47-51
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Marketing behaviour of groundnut farmers in Anantapuramu district of Andhra Pradesh

Abstract: The present investigation was carried out to study the marketing behaviour of groundnut farmers in Anantapuramu district of Andhra Pradesh. Ex-post facto research design was followed for the study and a sample of 120 respondents were drawn. The results of the study revealed that 67.50 per cent of the groundnut farmers had medium marketing behaviour followed by high (18.33%) and low (14.16%) levels of marketing behaviour with medium planning orientation (79.16%), medium production orientation (79.16%), medium m… Show more

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Cited by 4 publications
(16 citation statements)
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“…Having material possession is directly connected with income which comes through proper marketing over the years. This finding of the study was in agreement with the findings of Gangadhar [6] and Vineetha [7].…”
Section: Materials Possession Vs Marketing Behavioursupporting
confidence: 93%
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“…Having material possession is directly connected with income which comes through proper marketing over the years. This finding of the study was in agreement with the findings of Gangadhar [6] and Vineetha [7].…”
Section: Materials Possession Vs Marketing Behavioursupporting
confidence: 93%
“…Higher the extension contact greater the scope of getting information about marketing aspects. This finding of the study was in agreement with the findings of Gangadhar [6], Vineetha [7] and Devi [8].…”
Section: Extension Contact Vs Marketing Behavioursupporting
confidence: 93%
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