Marketing Challenges and Opportunities Facing Indonesian Tourism

Wall, Geoffrey; Nuryanti, Wiendu

doi:10.1300/j073v06n01_06

Cited by 9 publications

(5 citation statements)

References 2 publications

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“…Furthermore, the linkage between previous experience and destination choice has also not been investigated although several authors have indicated a relationship between both. Wall and Nuryanti 58 intimated that the ratio of repeat visitors is related to the 'age' of the destination with newer destinations having fewer repeat visitors than older ones.…”

Section: Repeat Visitation and Destination Loyaltymentioning

confidence: 99%

Predicting destination choice — A discussion of destination loyalty

Oppermann

1999

Journal of Vacation Marketing

158

102

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KEYWORDS: destination choice, destination loyalty, tourism forecastingSuccessfully predicting tourism destination choice by potential travellers would be an invaluable advantage to managers and marketers. This paper reviews the literature on brand loyalty, destination choice and repeat visitation behaviour. Based on this review it argues that previous destination choice over a long time period would provide the necessary information to segment (potential) tourists into loyalty segments which in turn will provide destination marketers with valuable information for more cost-effective target marketing. While this article does not test the predictive value of the loyalty typology, it suggests that there is a close linkage between previous destination purchase history and future purchase behaviour.

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Section: Repeat Visitation and Destination Loyaltymentioning

confidence: 99%

Predicting destination choice — A discussion of destination loyalty

Oppermann

1999

Journal of Vacation Marketing

158

102

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“…Indonesia and the Philippines conform to the growth pattern, but numbers are relatively low and it should be noted that tourism is very unevenly distributed spatially in both countries. The island of Bali has historically been dominant in Indonesia (Wall and Nuryanti 1997) and, in the Philippines, the capital and a few beach resorts attract most visitors (Virola 2006). Finally, Brunei and Myanmar receive significantly fewer tourists than their ASEAN neighbours.…”

Section: International Tourist Arrivals 1975-2009mentioning

confidence: 99%

International Tourism in South East Asia from 1975 to 2009 A Political Perspective

Henderson¹

2010

Tourism Recreation Research

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The paper reviews international tourism in South East Asia in the years 1975 to 2009 with particular reference to the effects of politics on destination development. Tourist arrivals are shown to have expanded considerably across the region, although different countries have distinctive profiles and emergent patterns are explained by the operation of key determinants. Factors and forces related to politics are revealed to be critical in the accounts of evolving tourism policies which are discussed within the context of wider political circumstances. The period is seen to be one of both political change and some continuity which have generally facilitated the growth of tourism, but impediments originating in politics still exist and the future is one of some uncertainty.

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“…For example, the arrivals increased from 4.1 million in 1994 to 5.1 million in 1997, resulting in a significant increase in Indonesia's foreign exchange earnings (Department of Tourism, Arts and Culture, 1999). Despite its great variety of tourism based resources, ongoing problems, such as the general image of Indonesia and the uneven development of tourism, often inhibit its progress (Wall & Nuryanti, 1997). A slightly more covert impediment to growth is the lack of qualified employees and it is this concern, which lies behind the efforts of a developing country such as Indonesia, that calls for the improvement of human resources training (Inskeep, 1994).…”

Section: Indonesian Tourism Industrymentioning

confidence: 99%

Tourism Courses at the Higher Education Level in Indonesia

Ernawati

Pearce

2003

Journal of Teaching in Travel & Tourism

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This article investigates the stakeholders' perspectives toward tourism courses at the higher education level in Indonesia. A multimethod, which combined two qualitative approaches, was utilised to obtain the data for the study. Sixty respondents from four stakeholder groups, including professionals, government personnel, educators and students, were interviewed to obtain their views on the current curricula of tourism education, approaches used, and the relevance of the course to careers in the tourism industry. Results indicated that most respondents believed a professionally based curriculum that focuses on accommodation and restaurant employment dominated the offerings. The majority of participants stated that "fulfilling the needs of the industry" and "job availability" were the justifications for the professionally based education. Tourism professionals maintained that the existing curriculum is appropriate for Indonesia as a developing country, whereas most educators and government officials suggested that the curriculum does not take into account the complexity of tourism's future management challenges. The findings also showed that most groups of respondents agreed that current Indonesian tourism education is mostly not serving the needs of the industry for managerial level skills.

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Marketing Challenges and Opportunities Facing Indonesian Tourism

Cited by 9 publications

References 2 publications

Predicting destination choice — A discussion of destination loyalty

Predicting destination choice — A discussion of destination loyalty

International Tourism in South East Asia from 1975 to 2009 A Political Perspective

Tourism Courses at the Higher Education Level in Indonesia

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