MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY

Abstract

The main problem of Carica farming in Kejajar District was the differences in farmers' prices in the collection and processing Carica fruit industry. The product marketed by the farmers was fresh Carica fruit and information about the minimum selling price caused them to be unable to determine the right institution. These problems affected Carica's marketing channel, leading to market inefficiencies. This study's place was selected purposively in Kejajar District, Wonosobo Regency, with the consideration that Kejajar Subdistrict is a Carica center with a production of 4,589 tons (68%) of the total Carica production in Wonosobo Regency. The research was conducted from October -November 2020. The Structure Conduct Performance (SCP) method was used to analyze the marketing channels. The results of the marketing channel analysis show that the market structure formed at the farm level was in the form of a purely competitive market, and at the trader level, the market structure was formed by oligopoly. There were six Carica-marketing channels with cash payment systems, and the merchant determined the purchase price. The highest farmer's share and profit to cost ratio was channel I (farmer → processing industry) and VI (farmer → village collector → processing industry). The marketing efficiency analysis results show that the marketing of Carica was inefficient because the farmer's share at four marketing channels received by farmers was still less than 40%.

Comparative Analysis of Marketing Channels of Cayenne Pepper Through Auction Market and Other Channels in Turi District, Sleman Regency

“…Based on Rusdiyana's research (2018) it is known that the chili auction market in Kulonprogo has a role consisting of an exchange function, a physical function and a function of providing infrastructure that makes it easier for farmers to market chilies through the auction market. According to research conducted by Tarigan et al (2021) the marketing system of Carica in Kejajar District consists of 6 marketing channels involving some marketing institutions such as farmers, retailers, village collectors, sub-district collectors, and processing industries. Market conditions at the farmer level are perfect competition.…”