2019
DOI: 10.1080/08841241.2019.1656697
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Marketing Christian higher education in Canada: a ‘nested’ fields perspective

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Cited by 5 publications
(2 citation statements)
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“…In addition to sentiment analysis, content analysis was conducted to identify popular topics in online education-related microblogs. Content analysis has been well applied in the analysis of microblogs and online discussions on various topics, such as public transit (Casas & Delmelle, 2017 ), financial market (Li et al, 2018 ), and higher education (Pizarro Milian & Rizk, 2019 ). To provide deeper insight into how the community perceives online education in the Chinese educational landscape, especially over the period of COVID-19, microblog content was examined more closely to obtain a dynamic picture of how people reacted, and what elaborative ideas were contained in the microblogs and whether online education really remedied the urgent educational needs during the pandemic.…”
Section: Methodsmentioning
confidence: 99%
“…In addition to sentiment analysis, content analysis was conducted to identify popular topics in online education-related microblogs. Content analysis has been well applied in the analysis of microblogs and online discussions on various topics, such as public transit (Casas & Delmelle, 2017 ), financial market (Li et al, 2018 ), and higher education (Pizarro Milian & Rizk, 2019 ). To provide deeper insight into how the community perceives online education in the Chinese educational landscape, especially over the period of COVID-19, microblog content was examined more closely to obtain a dynamic picture of how people reacted, and what elaborative ideas were contained in the microblogs and whether online education really remedied the urgent educational needs during the pandemic.…”
Section: Methodsmentioning
confidence: 99%
“…As we are interested in the stratification of mainstream universities, and to maintain some consistency with previous work by Davies and Zarifa (2012), we applied a series of sample restrictions. First, we excluded theological seminaries (e.g., Institute for Christian Studies) or Bible colleges, which formally exist within the boundaries of Canadian university sector-since they grant degrees-but constitute their own disconnected niche of the field (Pizarro Milian & Rizk, 2019). Second, we excluded all entities that are not standalone in their structure, such as affiliated 4 or federated 5 universities.…”
Section: Data Sourcesmentioning
confidence: 99%