2015
DOI: 10.31937/ti.v7i1.344
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Marketing Communication Menggunakan Augmented Reality pada Mobile Platform

Abstract: Augmented Reality is a technology that can project objects from the virtual world to the real world. Augmented Reality continues to be developed so it can be easy to implement into various devices. However, the device must have a camera, VGA card, and the ability to process data that is high enough to be able to process and projecting graphical data that captured by the camera and displayed to the screen. Marker-based Augmented Reality is still better than Markerless Augmented Reality due to several issues suc… Show more

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Cited by 4 publications
(2 citation statements)
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“…A marker is read by a scanner through a camera device by recognizing the position and orientation of the marker. The objects to be displayed are easier for scanners to read and the process is less time-consuming than markerless technology [57]. Figure 1 shows a virtual representation of the 3D media-based augmented reality used in this study.…”
Section: D Virtual Representationmentioning
confidence: 99%
“…A marker is read by a scanner through a camera device by recognizing the position and orientation of the marker. The objects to be displayed are easier for scanners to read and the process is less time-consuming than markerless technology [57]. Figure 1 shows a virtual representation of the 3D media-based augmented reality used in this study.…”
Section: D Virtual Representationmentioning
confidence: 99%
“…Currently, AR development has been carried out by various parties so that it can be implemented on various devices. Utilization of AR also does not require certain additional devices which generally require a lot of money and time for the purchase and installation process (Young, 2015). AR technology is a concept of a combination of virtual reality and world reality, so that 2D or 3D virtual objects can look so real and blend with actual conditions.…”
Section: Introductionmentioning
confidence: 99%