Marketing Communication of Beauty Products Using Information Technology

Abstract

This study intends to study Marketing Communication Brun Brun Paris through Social Media. This research approach was qualitative using descriptive methods. The results of this study indicates that Brun Brun Paris’s Marketing Communication uses marketing communications developed with the preparation and development of promotional and advertising media. Media execution and communication applications are carried out through personal selling and direct selling activities. Situation monitoring and analysis includes monitoring and adjusting strategies that occur in the field. The conclusion of this research is that marketing communication that has been carried out by Brun Brun Paris has been thorough, because of the marketing communication activities of Brun Brun Paris utilizing the media, namely social media effectively to be involved in conducting promotional and advertising activities.