Marketing Dans Un Environnement Islamique

Nestorović, Čedomir

doi:10.1108/jima.2010.1.2.191.1

Cited by 3 publications

(3 citation statements)

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“…1. Examples are Journal of Consumer Research , Marketing Theory , Journal of the Academy of Marketing Science , Journal of Business Research , and Journal of Consumer Behavior ; Furthermore, the specialized Journal of Islamic Marketing and several books addressing academics and/or practitioners were introduced (Alserhan, 2011; El-Bassiouny, 2013; Hirschman et al , 2011; Izberk-Bilgin, 2012; Nestorovic, 2009; Sandikci and Rice, 2011; Sobh et al , 2012). …”

Section: Notesmentioning

confidence: 99%

Investigating the impact of religious commitment on purchase of self-expressive brand products

Mirkhah

Karami

2019

JIMA

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Purpose Brand and religion, although seemingly irrelevant, are sometimes considered as competitors in satisfying certain consumer needs. The purpose of this paper is to explore the link between religious commitment and purchase of self-expressive (SE) brand products in the context of the Iranian consumer market. Furthermore, this paper investigates the effect of religious commitment on consumers’ brand recall for Western versus local brand products. Design/methodology/approach Distributing questionnaires was used to collect primary data. Use of statistical techniques, specifically inferential and descriptive statistics were used through SPSS software. Findings Study 1 findings support that there is a strong link between religious commitment and purchase of SE brand products; the more the consumers’ religiosity, the less their preference for SE brand products. The results of Study 2 illustrate that there is no meaningful link between the religious commitment of individuals and their brand recall for Western products. Furthermore, there are key correlations between religious commitment and gender and also between brand purchase and age and brand purchase and income. Research limitations/implications The results help domestic and international marketers form a better understanding of consumers’ behavior regarding SE brand products and brand recall depending on consumers’ religious commitment. The findings also assist marketers and brand managers in designing more effective advertisements and branding strategies based on their chosen target consumer market. Originality/value Little research has examined the relationship between religiosity and its effect on the purchase of brand products; this is the first academic study analyzing the effect of commitment to Islam on purchase behavior of SE brand products in the context of the Islamic consumer market.

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Section: Notesmentioning

confidence: 99%

Investigating the impact of religious commitment on purchase of self-expressive brand products

Mirkhah

Karami

2019

JIMA

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“…There has recently been a blossoming of research interest in IM and Islamic consumer behaviour (Alserhan and Alserhan, 2012 (Nestorovic, 2009) [1]; Marketing in the Emerging Markets of Islamic Countries (Marinov, 2007); the publication of several articles about Islamic topics in the Journal of Consumer Research (Sandikci and Ger, 2010;Karababa and Ger, 2011;Izberg-Bilgin, 2012); and the 2010 initiation of the Journal of Islamic Marketing. Conferences and special issues of journals on IM offer further evidence (listed in the references section).…”

Section: Reflections On Key Literaturementioning

confidence: 99%

Crescent marketing, Muslim geographies and brand Islam

Wilson

Belk²,

Bamossy³

et al. 2013

Journal of Islamic Marketing

180

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Design/methodology/approach -The authors adopted an "eagle eye" method to investigate this phenomenon: Where attempts were made to frame general principles and observations; alongside a swooping view of key anecdotal observations -in order to ground and enrich the study. The authors participated in an iterative process when analysing longitudinal and contemporary phenomenological data, in order to arrive at a consensus. This was grounded in: triangulating individual and collective researcher findings; critiquing relevant published material; and reflecting upon known reviewed manuscripts submitted to marketing publications -both successful and unsuccessful. Findings -The authors assert that a key milestone in the study and practice of marketing, branding, consumer behaviour and consumption in connection with Islam and Muslims is the emergence of research wherein the terms "Islamic marketing" and "Islamic branding" have evolved -of which JIMA is also a by-product. Some have construed Islam marketing/branding as merely a niche area. Given the size of Muslim populations globally and the critical importance of understanding Islam in the context of business and practices with local, regional and international ramifications, scholarship on Islamic marketing has become essential. Western commerce and scholarship has been conducted to a limited extent, and some evidence exists that research is occurring globally. The authors believe it is vital for "Islamic marketing" scholarship to move beyond simply raising the flag of "Brand Islam" and the consideration of Muslim geographies to a point where Islam -as a way of life, a system of beliefs and practices, and religious and social imperatives -is amply explored.Research limitations/implications -An "eagle eye" view has been taken, which balances big picture and grassroots conceptual findings. The topic is complex -and so while diverse expert opinions are cited, coverage of many issues is necessarily brief, due to space constraints. Practical implications -Scholars and practitioners alike should find the thoughts contained in the paper of significant interest. Ultimately, scholarship of Islam's influences on marketing theory and practice should le...

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“…Furthermore, the specialized Journal of Islamic Marketing and several books addressing academics and/or practitioners were introduced (e.g. Alserhan, 2011; Nestorovic, 2009; Sandıkcı and Rice, 2011). The organization of academic conferences and executive workshops in various parts of the world and the production of high profile consultancy reports underlined a shift from “omission” to “discovery” of Muslim consumers and Islamic markets (see Sandıkcı, 2011).…”

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confidence: 99%

Islamic encounters in consumption and marketing

Sandıkçı

Jafari

2013

Marketing Theory

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Cataloged from PDF version of article.In recent years, Islam has become highly visible in media, politics, and the marketplace. The increasing popular and academic attention to Islam is partly driven by the events of 9/11 and the related imperative to ‘‘better’’ understand Muslims. The interest is also stimulated by broader socioeconomic developments, in particular neoliberal transformation and the so-called Islamic resurgence. Beginning in the late 1970s and accelerating in the 1980s and 1990s, Islamization has become a major social and political force impacting the Muslim world and beyond. Studies conducted in various fields of social sciences discussed the rise of Islamist movements and the spread of political Islam in connection to globalization and as an expression of resistance to Western-style modernization and secular modernity (e.g. Comaroff and Comaroff, 2000; Dekmejian, 1995; Esposito, 1998). For example, in his influential book,\ud Globalized Islam , Olivier Roy (2004) linked the rise of contemporary Islamism to cultural disruptions and dislocations of a globalizing world, which made people,\ud uprooted from their original cultures, susceptible to ‘‘fundamentalist’’ forms of Isla

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Marketing Dans Un Environnement Islamique

Cited by 3 publications

References 0 publications

Investigating the impact of religious commitment on purchase of self-expressive brand products

Investigating the impact of religious commitment on purchase of self-expressive brand products

Crescent marketing, Muslim geographies and brand Islam

Islamic encounters in consumption and marketing

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