Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments

Nieto, Jannine; Maestro, Rosa María Hernández; Gallego, Pablo Antonio Muñoz

doi:10.1016/j.tourman.2014.03.009

Cited by 142 publications

(108 citation statements)

References 74 publications

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“…It extends existing research which has so far tended to be based on proxies for business performance, or tested with a limited range of destinations (e.g. Ye et al, 2009;Tuominen, 2011;Anderson, 2012;Nieto et al 2014). Our model proposes the utilisation of an aggregated evaluation score (TrustYou) in order to evaluate consumer-generated online reviews.…”

Section: User Generated Content and Performancementioning

confidence: 94%

The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis

et al. 2015

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Section: User Generated Content and Performancementioning

confidence: 94%

The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis

et al. 2015

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“…Electronic word of mouth is a source of appealing for customers, and it increases the product and brand reputation, as well as it's a route of social interaction while gathering information about product or services (Lu et al, 2013;Nieto et al, 2014). Social interaction, understanding, substitutes, promotions, offering coupons, and consumers' involvement in products, such as restaurants, hotels, movies, CDs, and books can enhance retailers' sales substantially (Bai et al, 2017).…”

Section: Ewom Organizational Motivesmentioning

confidence: 99%

“…Social interaction, understanding, substitutes, promotions, offering coupons, and consumers' involvement in products, such as restaurants, hotels, movies, CDs, and books can enhance retailers' sales substantially (Bai et al, 2017). Nieto et al (2014) and Bai et al (2017) explored that rating and review numbers affect consumers' purchase decisions, improve business performance, such as business owners' market perceptions, profitability, and satisfaction.…”

Section: Ewom Organizational Motivesmentioning

confidence: 99%

Consumers’ Motivational Involvement in eWOM for Information Adoption: The Mediating Role of Organizational Motives

Hussain

Song²,

Niu

2020

Front. Psychol.

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E-commerce offers an opportunity on web renounced in internet marketing, and the consumers' communication behavior has changed, which has taken the place of word of mouth (WOM). This study investigated consumers' motivational involvement in electronic word of mouth for online information adoption mediated by writers, motivations. Using a sample of 390 active Chinese internet users, it revealed that social tie and perceived risk are essential factors that influence consumers' behavior, occur unpleasant consequences, and the possibility of uncertainties during the decision making process. Online retailers should emphasize perceived risk mitigation enable to provide a quick response on the websites. Practitioners need to understand consumer behavior in the online shopping system for the expansion of the online marketplace to product varieties, online advertising, retail strategies, and market segmentation. Organizations should train their service provides to timely response, concentrate on monitoring the aspects of consumers' reviews, on creating choices among groups and individuals, which can improve the organization's business performance.

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“…Last but not least, this study has clearly demonstrated that visitor satisfaction is a fundamental parameter, in accordance with Noe and Uysal (1997) [76], for the evaluation of the performance of destination activities, facilities, natural resources, services and products. Where once consumers trusted word of mouth (WOM) from friends and family, today they look to online comments (eWOM) for information about a product or service [77]. As a result, WOM can influence many receivers [78,79] and is viewed as a consumer-dominated marketing channel.…”

Section: Discussionmentioning

confidence: 99%

Customer Satisfaction with Farmhouse Facilities and Its Implications for the Promotion of Agritourism Resources in Italian Municipalities

Fanelli

Romagnoli

2020

Sustainability

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The importance of a website as a distribution and promotional channel in the context of the tourism sector is increasingly relevant. Despite this, the availability of online reviews referring to agritourism resources is very rarely addressed in academic literature. This study investigates visitor satisfaction with farmhouses on the basis of online reviews available on the official websites of 397 farmhouses with educational farms associated with the Agritourism.it organization. Visitor satisfaction is important for successful destination marketing as it influences destination selection and the consumption of products and services. This study’s findings provide insights for consumers and agritourism operators with the aim of matching customer expectations to the types of agritourism on offer in Italian municipalities. On the demand side, according to the overall satisfaction with the specific characteristics of farmhouses as expressed by 10,864 visitors, the results of a Principal Component Analysis showed that the activities and facilities present in the surrounding natural and cultural areas of the farmhouses are the attributes with the highest visitor satisfaction scores. In contrast, on the supply side, the results of a Hierarchical Cluster Analysis showed different groups of farmhouses characterized by “homogenous” features and by a “homogenous” heritage of natural and cultural resources. Assessing visitor satisfaction and feedback can help managers to improve their service performance. For this purpose, the findings of the study reveal that the economic and environmental sustainability, among the other motivations, has shown to play a crucial role in influencing visitors’ frequency to learn about specific information concerning agriculture, the environment, and about issues regarding food, culture and the rural tradition.

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Marketing decisions, customer reviews, and business performance: The use of the Toprural website by Spanish rural lodging establishments

Cited by 142 publications

References 74 publications

The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis

The interactive effects of online reviews on the determinants of Swiss hotel performance: A neural network analysis

Consumers’ Motivational Involvement in eWOM for Information Adoption: The Mediating Role of Organizational Motives

Customer Satisfaction with Farmhouse Facilities and Its Implications for the Promotion of Agritourism Resources in Italian Municipalities

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