Marketing Efficiency of Pepper Order in Bukit Kemuning Village North Lampung

Cahyati, Nia

doi:10.56787/ecomans.v1i3.7

Cited by 1 publication

(1 citation statement)

References 18 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Total persimmon production reached 4,332,167 tonnes in 2021 in the World according to Faostat. This is 2.35 % more than in the previous year and 8.80 % more than 10 years ago [1][2][3][4]. Major producing nations include China, South Korea, Brazil, Japan, Spain, and the United States.…”

Section: Introductionmentioning

confidence: 99%

Marketing Cost, Producer's Share, and Marketing Efficiency in Different Marketing Channels of Persimmon Crop in Kullu District of Himachal Pradesh

Thakur,

Maurya,

Tiwari

2023

AJAEES

View full text Add to dashboard Cite

This study examines the marketing channels and associated costs in the persimmon industry, focusing on the producer's share in consumer rupees and marketing efficiency. The research analyzes different marketing channels involving wholesalers, retailers, and pre-harvest contractors. The findings reveal the marketing costs incurred by various stakeholders, with variations observed across channels. The producer's marketing cost ranged from ₹187.40 to ₹245.86 per quintal, while wholesalers, pre-harvest contractors, and retailers incurred significant costs in terms of commissions, transportation, taxes, and other expenses. The analysis of price spread among channels highlights the net price received by the producer, consumer's price, and marketing margins. Moreover, the study evaluates the marketing efficiency of each channel, indicating their effectiveness in terms of cost management and value delivery. The marketing efficiency values obtained for Channel-1, Channel-2, and Channel-3 are 5.48, 3.10, and 2.44, respectively. These results provide insights into the distribution of profits and costs among different stakeholders in the persimmon industry, aiding in understanding the overall performance of marketing channels.

show abstract

Section: Introductionmentioning

confidence: 99%