Marketing Facilitation for Improving Livelihoods of Tribal Producers

Shankar, S. Bhavani

doi:10.1177/0973005214546593

Cited by 3 publications

(8 citation statements)

References 13 publications

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“…In addition, the interpretative approach has been followed to collect the perspectives of several stakeholders to form a common set of views (Bevir and Kedar, 2008). The study makes use of qualitative content analysis methoda flexible method of analyzing text data Shankar (2014) No link between tribal producers and mainstream market Entrepreneurial Micro (Cavanagh, 1997). In this method, a large amount of text data have been classified into an efficient number of categories conveying similar meanings (Weber, 1990).…”

Section: Methodsmentioning

confidence: 99%

“…They are also poor in brand-building and are ignorant about ISO (International Organization for Standardization) like quality management system in their organizations (Ghoshal, 2015;Christabell, 2009). To overcome the marketing challenges, scholars suggest NGOs to step in and link the local producers to urban markets (Shankar, 2014). New SHPIs, such as post offices, gram panchayats, and farmers' clubs could also be strengthened to act as intermediaries to undertake this linking task (Mohanty, 2013).…”

Section: Entrepreneurial Stumbling Blockmentioning

confidence: 99%

“…The authors went back to the extant literature to see whether these challenges were already cited, along with finding recommendations to overcome the challenges. The authors, after collating the challenges identified and recommendations suggested in several research papers (Moyle et al, 2006;Goetz and Sen Gupta, 1996;Christabell, 2009;Kashyap, 2008;Shankar, 2014;Mohanty, 2013), observed that a substantial chunk of the prima facie challenges obtained from the interaction with the key stakeholders were either apparently different or partially represented.…”

Section: Introductionmentioning

confidence: 99%

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Self-help groups in India: challenges and a roadmap for sustainability

Nayak

Panigrahi

Swain

2019

SRJ

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Purpose Self-help groups (SHGs) have widely been accepted by developing nations for their contribution to inclusive development. Despite its importance and the recognition of the same, SHGs and their members face several challenges. The purpose of this paper is to comprehensively investigate the inhibiting factors affecting the effectiveness of women SHGs. The paper also proposes a roadmap for all the self-help promoting institutions, such as banks, state and central government, and non-government organizations to address the challenges. Design/methodology/approach The study adopts an exploratory research design to undertake this applied research. It uses phenomenographic and interpretative approaches. Qualitative data have been collected from 24 members belonging to eight SHGs from the eastern Indian state of Odisha with the help of a semi-structured interview schedule. The result has been analyzed by using content analysis. Findings The study finds that SHG members in Odisha face several challenges in the form of financial bottlenecks, entrepreneurial obstacles, capacity-building impediments, mentor-ship challenges, socio-structural challenges and group dynamics. Research limitations/implications The study finds many unique and contextual inhibiting factors, which are valuable additions to the existing literature. At the same time, the result may not be applicable to other kinds of SHGs, such as Alcoholic Anonymous, as their nature, composition and deliverables are quite different from the SHG that the current study has taken into consideration. Practical implications The proposed roadmap would be useful to policymakers, non-government organizations and other agencies involved in the promotion and capacity building of SHGs operating in Odisha in particular and India in general. Originality/value The literature is mainly concerned with the impact evaluation of SHG programs. This study investigates the challenges faced by SHGs in a systematic way and provides a roadmap to address the same in a comprehensive way.

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Section: Methodsmentioning

confidence: 99%

Section: Entrepreneurial Stumbling Blockmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Self-help groups in India: challenges and a roadmap for sustainability

Nayak

Panigrahi

Swain

2019

SRJ

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“…Dhruva is an non-government organisation (NGO) working with subsistence tribal producers to market cashew, mango and other products. It organised tribals into village development committees (VDCs) at the village level, a group of VDCs are brought under a cooperative and cooperatives are brought under a producer company to take up marketing (Shankar, 2014). Kala Raksha is an NGO which is organising women from lower socio-economic strata doing embroidery for their own usage.…”

Section: Sample Organisationsmentioning

confidence: 99%

“…Men are employed in the procurement of cashew and mango at the village level. Women are employed in the processing and grading of cashew and mango at the 11 co-operatives (Shankar, 2014).…”

Section: Business Model Adopted By Organisations Supporting Sesmentioning

confidence: 99%

Business models sustaining subsistence economies: evidence from India

Saripalli

Chawan

2017

SBR

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Purpose The purpose of this paper is to analyse interventions of various forms of organisations operating with the objective of connecting subsistence entrepreneurs (SEs) with the formal economy. This work also attempts to understand and analyse the transformational role played by these organisations. Finally, the paper aims to arrive at a conceptual framework for organisations interested in playing a transformational role. Design/methodology/approach The paper deals with subsistence entrepreneurship and business models for subsistence economies. It draws from case studies of six organisations operating with the objective to connect subsistence entrepreneurs with formal economy. Each case chosen is unique with respect to the organisational form it takes to achieve the objective. However, a lot of similarity can be seen in the components of the business model adopted by these organisations. Findings Organisations which emerge keeping the context of rural producers in mind survive and support SEs in the long run. SEs need not always get converted into transformational entrepreneurs. However, with the help of organisations which collectivise SEs, they can interact with formal economy. Such organisations help large numbers of SEs to sustain and possibly move out of subsistence status over a period of time. These organisations have to fill the voids left by government or market institutions so as to create enabling conditions for SEs to thrive. Despite the efforts of the organisations, it is not possible for all SEs to move out of their subsistence status and existence in informal markets. However, it is possible in case of some SEs at least, as the institutional support gives them more certainty in incomes. Research limitations/ implications The paper does not take a business model adopted by government institution for the purpose of analysis. Practical implications The paper offers practical suggestions for organisations interested in collectivising SEs with the aim to improve their returns from market transactions. Originality/value The paper offers a conceptual framework to enrich the understanding of role played by organisations working towards collectivising SEs. It adds to the debate of subsistence entrepreneurship and transformational entrepreneurship. It elaborates the elements of social capital created by these organisations at the meso level. Finally, it re-emphasises the strengths of informal economy to support the customer value proposition for formal markets.

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