2022
DOI: 10.22630/aspe.2022.21.1.3
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Marketing Factors of the Tourism Market’s Operations in Ukraine

Abstract: Aim: The article is devoted to analyzing marketing factors of the tourism market operations in Ukraine under martial law. Methods: The study used the method of secondary data analysis. Results: The authors determined that the tourism market always reacts very sensitively to crisis events (pandemics, devastating natural disasters, political or military crises, etc.) and highlighted the changed format of the tourist market in Ukraine in the conditions of the protracted Russian-Ukrainian war. The authors identifi… Show more

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