2015
DOI: 10.17723/0360-9081.78.2.488
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Marketing Finding Aids on Social Media: What Worked and What Didn't Work

Abstract: Sam Houston State University's Special Collections (SHSU) needed a way to expose finding aids to more users. Using social media to promote online awareness, while simultaneously improving search engine result rankings for the finding aids, seemed like a potential solution to this problem. With this goal in mind, SHSU researchers selected ten social media sites to test the assumption that posting information about finding aids to social media would be an effective marketing strategy. Following three months of p… Show more

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Cited by 8 publications
(5 citation statements)
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“…For instance, they know the current news, show their post to others, chat with other people, like with their friends and so on through social media. Currently, social media has permeated in every communication form and internet [4]. Through social media, people can know the trend of the society.…”
Section: Social Mediamentioning
confidence: 99%
“…For instance, they know the current news, show their post to others, chat with other people, like with their friends and so on through social media. Currently, social media has permeated in every communication form and internet [4]. Through social media, people can know the trend of the society.…”
Section: Social Mediamentioning
confidence: 99%
“…, М. Кента, M. Тейлора і В. Вайта , А. Каплана і М. Хенлайна , С. Гіларда, М. Моара i П. Блума , Ф. Вільямсона, С. Віейра, Дж. Вільямсона (Williamson et al, 2015) та інших. Не залишаються осторонь питання мережевої комунікації в контексті архівної інтернет-комунікації й українські науковці В.…”
Section: вступunclassified
“…The American Archivist,81(1),[9][10][11][12][13][14][15][16][17][18][19][20][21][22]. Williamson, F., Vieira S., & Williamson, J. (2015)…”
Section: Means Of Archival Internet Communication In the Aspect Of So...mentioning
confidence: 99%
“…Similarly, best practice and marketing strategy guides have been created to introduce social media to archives and special collections with examples of how to promote collections online [37]. Studies on the effectiveness of this promotion report on traffic to their online finding aids and website, but do not consider how users interact with their online content [39].…”
Section: Social Media Use By Librariesmentioning
confidence: 99%