Marketing for Health‐care Organizations: An Introduction to Network
Management

Boonekamp, Lucie C.M.

doi:10.1108/02689239410073321

Cited by 8 publications

(6 citation statements)

References 23 publications

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“…In addition there are inpatient health care establishments. Boonekamp [9] reported that the changes aim to adapt the new health systems to the requirements of the market. The health systems in both Greece and Bulgaria, after their re-organization, have a tendency for moving from the public to the private system.…”

Section: Resultsmentioning

confidence: 99%

Organisation and financing of the health care systems of Bulgaria and Greece – what are the parallels?

Exadaktylos

2005

BMC Health Serv Res

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Background The Bulgarian and Greek Medical Care systems have been reformated the last fifteen years. The aim of this study was an examination and comparison of the Bulgarian and Greek Medical Care Systems. Methods This study was prepared by using all the published data related to both Bulgarian and Greek Medical Care systems. Besides, personal communications with related offices such as administration offices of hospitals and Ministries of Health were made. Results In both countries, besides the compulsory insurance there is also additional voluntary insurance which is provided by private companies. The most important difference is the family doctor (specialist in general medicine) existing in Bulgaria. Every insured person needs a 'referral form' completed by the family doctor before visiting a hospital for medical attention (except emergencies). In contrast, in Greece an insured person can directly visit any hospital without needing any forms and independent of the severity of their health problem. An important disadvantage of the Greek health system is the low number of hospitals (139), in relation to population. In contrast, there are 211 hospitals in Bulgaria, although its population is lower than in Greece. Conclusion In both Greek and Bulgarian health systems changes must be done to solve the problems related to informal payments, limited financing, large debts, lack of appropriate investment policy, lack of an objective method for the costing of medical activities and inefficient management.

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Section: Resultsmentioning

confidence: 99%

Organisation and financing of the health care systems of Bulgaria and Greece – what are the parallels?

Exadaktylos

2005

BMC Health Serv Res

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“…With specific reference to health care organisations, Boonekamp (1994) notes the importance of considering the differing needs of multiple publics as part of the strategic marketing philosophy.…”

Section: Discussionmentioning

confidence: 99%

Strategic marketing and clinical management in health care: a possible way forward

Willcocks

Conway

1998

Journal of Management in Medicine

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This article examines and comments on the role of clinical directors in the NHS (UK), with specific reference to the relevance of a strategic marketing emphasis. It utilises qualitative methodologies to collect data from stakeholders--in particular, clinical directors and other managers--from two NHS trust hospitals. It examines the extent to which a marketing approach is applicable to clinical managers working in these two hospitals. It utilises a conceptual framework devised by Kottler and Andreason, to highlight whether a marketing approach is, in fact, utilised by these managers. It suggests that a strategic marketing approach (based upon relationships), remains relevant to clinical management, notwithstanding recent changes in government policy.

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“…The empirical evidence has provided significant support for the political/legal literature which advocates that government regulations have an influence upon private sector hospitals (Berwick, 1989;Solomon, 1990;Boonekamp, 1994;NHS Executive, 1998;Hogan, 1999;Fleishman et al, 1999;Walshe, 2003;Kotler et al, 2008;. Berwick (1989) and Kitson (1994) suggested that the clinical governance framework has at its foundations the core principles of continuous quality improvement (CQI) and total quality management (TQM).…”

Section: Political/legalmentioning

confidence: 97%

Macro-environment Influences on Health Service Strategy in Saudi Private Sector Hospitals: An Empirical Investigation

Ahmad

2012

IBR

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The rapid changes in the Saudi private sector hospital environment have exerted significant pressures on the hospitals to pay attention to marketing strategies in general and health service strategy in particular. Therefore this research investigates the influence macro environment factors have on the health service strategy made by the hospital managers. This study proposes and tests a four factor macro environment model that explains the considerable variation in health service strategy in the hospitals. These factors include political/legal (P), economic (E), social/cultural (S), and technology (T). In order to explore this issue, a triangulation method was used to collect primary data through a questionnaire, which was administered in the private sector hospitals in the Western Region in Kingdom of Saudi Arabia (KSA) and, via in-depth semi- structured interviews with hospital managers and experts in the health services in KSA. All Saudi general private sector hospitals in Western Region were targeted in this research rather than a representative sample of these hospitals. A purposive sampling strategy was used to choose the participants in this research. In total, 120 senior managers (including general managers, administrative managers, medical managers, public relation managers, nursing manager, and out patients clinic managers) participated in this study. The results confirm significant differences in the influence of macro environment factors on health service strategy. Furthermore, the results show that the hospitals might benefit further by placing more emphasis on an integrated health service strategy and recognising the macro environment influences on their hospitals. The results also highlight several implications for future research in health services marketing and fill in several gaps in the existing literature on health services marketing.

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Marketing for Health‐care Organizations: An Introduction to Network Management

Cited by 8 publications

References 23 publications

Organisation and financing of the health care systems of Bulgaria and Greece – what are the parallels?

Organisation and financing of the health care systems of Bulgaria and Greece – what are the parallels?

Strategic marketing and clinical management in health care: a possible way forward

Macro-environment Influences on Health Service Strategy in Saudi Private Sector Hospitals: An Empirical Investigation

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