Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study

Low, Sui Pheng; Gao, Shang; Mohdari, Mohammad Matin

doi:10.1080/01446193.2016.1211719

Cited by 6 publications

(3 citation statements)

References 22 publications

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“…5.2.3 Measures for marketing and financial performances. In reality, measuring MP is still a daunting task (Low et al, 2016). In academics, for the construct instrument of MP, diverse measures are found in the literature, such as brand value, market value, customer perceived value and customer satisfaction (Morgan, 2012;Gok and Peker, 2017).…”

Section: Links Of Crossfunctional Integrationmentioning

confidence: 99%

An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance

Chen

2022

EJMS

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PurposeThis paper is to explore how cross-functional integration (CFI) of production-marketing can impact the firm's build-to-order (BTO) competitiveness, marketing performance (MP) and financial performance (FP).Design/methodology/approachEmpirical study with the structural equation modeling approach is applied. Six hypotheses are constructed and tested based on survey data collected from Chinese manufacturing firms.FindingsThe survey data supports that production-marketing integration (PMI) improves BTO competitiveness (BTOC) and MP and that BTOC also positively affects marketing outcome which, in turn, impacts a firm's FP. The results reveal that CFI of production-marketing is an effective approach for achieving the BTO manufacturing strategy and can improve organizational performance.Originality/valueThe paper uncovers the role of CFI of production-marketing in BTO manufacturing strategy and its impacts on a firm's MP and FP and provides important managerial implications for practitioners to improve organizational time-based competitiveness and performance in today's time-based competition era.

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Section: Links Of Crossfunctional Integrationmentioning

confidence: 99%

An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance

Chen

2022

EJMS

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“…There are also many studies about brand positioning strategies focusing on particular fields of businesses like automotive, tourism, food and beverage industry, domestic services, etc. [55,56,57] While much research about marketing in construction [58,59], in architectural firms [60] and specifically in real estate industry [61]. There is a gap in the literature on brand positioning strategies in real estate companies and there is no study that integrates the subject with Real Estate 4.0.…”

Section: Concept and Strategies Of Brandmentioning

confidence: 99%

Real Estate 4.0 & brand ('ed housing) positioning

Karabağ¹,

Alptekin²

2022

JCEMI

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The global competitive environment of the real estate market requires the adoption of new marketing approaches with the help of information and communication technology integration. The concept of Marketing 4.0, which emerged with the adaptation of Industry 4.0, is evaluated under the title of Real Estate 4.0, particularly for the real estate sector. While real estate companies are motivated for producing branded housing projects because of demand, they need to develop brand positioning strategies as an integral part of marketing, to create a certain image of the target customer, orient perception and manipulate decision-making and guide consumer preferences. There are numerous studies according to marketing strategies in various fields as well as the construction and real estate industry. There is also much research about brand positioning strategies in various fields. There is a gap in the literature about brand positioning strategies in the real estate industry. This exploratory study is focused on developing brand positioning strategies for real estate companies and aims to integrate the subject within Real Estate 4.0 concept. The research problem of the study is to find the real estate 4.0 equivalents of brand positioning strategies within the scope of marketing 4.0 and to reveal the corresponding services. For this purpose, findings from theoretical work are matched with a particular real estate company's brand positioning effort. Within a three-stage research study, projects and services produced by the selected company AAA were analyzed and potential customers' perceptions were revealed. It is understood that the brand is a dominantly catchy feature for AAA, while many innovative services and social projects do not attract enough attention. It is also seen that social media is the most effective tool to reach potential customers. In the continuation of this study, a complementary study on purpose-based brand positioning strategies for real estate companies will contribute to the literature.

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“…Therefore, it is necessary to carry out marketing strategy in the era of big data. Using a Singaporean architecture firm as an example, Sui Peng, Shang and Matin (2016) argue that although marketing is a well-known element of successful practice, architects are not yet fully convinced of its potential [6].…”

Section: Literature Reviewmentioning

confidence: 99%

Analysis on the Marketing Strategy of Taobao under the Background of the Era of Internet

Gong

2021

Proceedings of the 2021 3rd International Conference on Economic Management and Cultural Industry (ICEMCI 2021)

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The advent of the Internet era has given rise to a large number of online sales platforms. In this paper, the author analyzed the marketing approach of Taobao, a company owned by Alibaba (especially during shopping festivals), in the Internet era through SWOT analysis. According to the analysis result, the strength of the marking strategy of Taobao is its rapid development of the Internet, suitable geographical environment and the accuracy of big data analysis. Its weakness are the price differentials and system stability. Besides, the opportunities of Taobao are the gradual expansion of the market size and the improvement of the young group's consumption power. At last, competitors and consumer privacy issues are the threatens that Taobao is facing. The results show that although Taobao's online marketing in the Internet era has certain weaknesses and threats, its strength is an important reason for Taobao's huge profits.

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Marketing importance and marketing performance measurement of architecture firms in Singapore: an exploratory study

Cited by 6 publications

References 22 publications

An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance

An empirical examination on the links of cross-functional integration of production-marketing, BTO competitiveness and performance

Real Estate 4.0 & brand ('ed housing) positioning

Analysis on the Marketing Strategy of Taobao under the Background of the Era of Internet

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