1994
DOI: 10.1108/09533239410054976
|View full text |Cite
|
Sign up to set email alerts
|

Marketing Information Managers in Organizations – The Missing Link

Abstract: Information is the medium through which any organization pursues its goals. This article argues that the management of information in organizations needs the attention of a full-time information marketing manager to ensure the right information reaches the right places in the right format at the right times.Horne and Lupton[1] in a research programme which sought to identify the work activities of middle managers found that most of their time was spent giving and gaining information. Scott Myers[2] in an exami… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2

Citation Types

0
2
0

Publication Types

Select...
1

Relationship

0
1

Authors

Journals

citations
Cited by 1 publication
(2 citation statements)
references
References 2 publications
0
2
0
Order By: Relevance
“…Information is a fundamental resource in developing countries (Kularatne, 1997;Meso et al, 2009;Sraku-Lartey, 2006) in terms of improving quality of governance and socioeconomic development (Kularatne, 1997;Meso et al, 2009). On the other hand, information is essential to all organizations for their success (Cairns, 1994;Karim & Hussein, 2008;Kaye, 1995). For example, good quality information improves decisionmaking, enhances efficiency and also allows organizations to gain competitive advantages (Karim & Hussein, 2008).…”
Section: Need For Skilled and Educated Information Managersmentioning
confidence: 99%
See 1 more Smart Citation
“…Information is a fundamental resource in developing countries (Kularatne, 1997;Meso et al, 2009;Sraku-Lartey, 2006) in terms of improving quality of governance and socioeconomic development (Kularatne, 1997;Meso et al, 2009). On the other hand, information is essential to all organizations for their success (Cairns, 1994;Karim & Hussein, 2008;Kaye, 1995). For example, good quality information improves decisionmaking, enhances efficiency and also allows organizations to gain competitive advantages (Karim & Hussein, 2008).…”
Section: Need For Skilled and Educated Information Managersmentioning
confidence: 99%
“…Information managers are one of the new information professional groups (Cairns, 1994;Feather, 2004) in the field of IM. Primarily, they select and classify information and provide access to information at the users' request (Jaen, Bohigas, & Novell, 2007).…”
Section: Need For Skilled and Educated Information Managersmentioning
confidence: 99%