Marketing Information Systems and Their Impact on Financial Inclusion: An analytical Study on a Sample of Iraqi Banks

Abstract

The study reviews the role of marketing information systems in promoting financial inclusion in Iraq, considering the process of data collection and analysis in the market context as a complex system that primarily interacts with technological tools and information systems. It sheds light on the use of digital tools and information systems by Arab governments to achieve financial inclusion goals, also indicating the positive role that marketing information systems play in this context. The research highlights the scientific and practical importance of the study, providing a deeper understanding of the role of marketing information systems in achieving financial inclusion and encouraging further studies in this field. The analytical methodology was adopted, with a purposive random sample of 100 individuals selected from employees in financial and banking institutions, as well as individuals covered by financial inclusion in Iraq, ensuring diversity and representation. The study resulted in several important findings regarding the impact of marketing information systems on financial inclusion in Iraq. The results showed that banks maintain accuracy and reliability in their internal records within the marketing information system, with regular updates of their data. The study offered recommendations, including enhancing the infrastructure of administrative information systems and promoting digital literacy among the population. Additionally, it recommended designing financial services based on local needs, focusing on the user experience, and supporting financial education programs and innovation.