Marketing lessons from the UK's high‐flying companies

Erratum

“…This reflects the generally healthy and good business environment in Taiwan and the need for companies to establish a good market position in the long run. These findings are inconsistent with those obtained from the United Kingdom [6]. The top performing companies in Taiwan were even more long-term oriented than their counterparts.…”

“…These findings showed that companies in Taiwan put more emphasis on marketing training than companies in the United Kingdom [6]. Further, the top performers demonstrated a much stronger and more significant level of directional support for training in marketing.…”

“…The Research Instrument Since this study is part of an international research project on marketing effectiveness, the questionnaire developed by Hooley and Lynch [6] was adopted and modified to fit the Taiwan scene. The questionnaire consisted of five parts and 50 questions related to three major areas: attitudes towards marketing, marketing organization and marketing practice.…”

“…In a report drawing upon the findings of a major survey of UK companies, Hooley and Lynch [6] commented that the profile of the most successful organization is "effectively a summary of conventional wisdom on marketing excellence". McColl-Kennedy et al [2] conducted a similar survey in Australia and came to the same conclusion.…”

The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness

“…Researchers employ financial measures such as profit (Saunders and Wong 1985;Hooky and Lynch 1985;Baker, Black andHart 1988), turnover (Frazicr andHowell 1983), return on investment (Hooley and Lynch 1985), return on capital employed (Baker, Black and Hart 1988), and inventory turnover (Frazier and Howell 1983) along with the softer, non-financial measures such as innovativeness (Goldsmith and Clutterbuck 1984) and market standing (Saunders and Wong 1985;Hooley and Lynch 1985). Further studies of corporate performance measure succcss at different levels of analysis (e.g., national, industry, company and product), making the coinparison of results froin studies which use differciit Poirl A. Phillips arid Luiz Moirlitilio 45 levels of analysis difficult, as commented upon by Baker and Hart (1989), Buckley, Pass, and Prescott (1988), and Frazier and Howell (1983).…”