Marketing Losses and Their Impact on Marketing Margins: A Case Study of Banana in Karnataka

The companionship of advanced technology and easy outlay for the primary products have always been a prime focus to boost economy of the nation. Although, India has gone through a major transformation from being food deficient to now the leading producer and exporter of many agricultural commodities. The socio-economic condition of the farmer has not witnessed a noticeable change. The root cause identified by the researchers being the existence of long supply chains, lack of awareness, inadequate infrastructural facilities, etc. Researches analyzing the marketing behaviour of the farmers may help in identifying the constraints faced by the farmers in marketing their produce for optimum returns. Also, results may help to purview the factors contributing to better marketing by analyzing the varied behaviour of the farmers. Proper analysis, devising the effective strategy and its implementation require well-equipped extension professionals with upgraded skills and futuristic vision.

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Value Chain Analysis and Marketing Performance of Vegetable Subsector: A Case of Sindupalchowk District, Nepal

Sharma

2019

Int J Appl Sci Biotechnol

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This study assessed value chain and marketing performance of vegetable subsector of Sindupalchowk district, Nepal with the objectives of identifying the value chain actors and their roles, analyzing the market channel and identifying the problems related to production and marketing system The study was based on both primary and secondary data. The primary data were collected from 84 households that were selected purposive proportionately. The study showed major vegetable value chain actors as input suppliers, producers, bulk traders, retailers, wholesalers and consumers. The total amount of vegetable production was 29.73 tons with productivity of 7.2 tons/ha transacting 17.92 tons of vegetables through four marketing channels. The channel transacting the vegetables to consumers directly by producers was found to be dominant in terms of volume of vegetable which represented 71.75% of total vegetable supplied by farmers (12.86 tons). The bulk traders supplied 18.97 % of vegetables to Kathmandu and 8.77% to consumers of Sindupalchowk district through retailers. The wholesalers were of least volume transacting actor to consumers through retailers (0.51%). The study suggests that Government of Nepal should focus on development of marketing infrastructures to provide equitable market sharing to actors. Int. J. Appl. Sci. Biotechnol. Vol 7(4): 453-458

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Marketing Losses and Their Impact on Marketing Margins: A Case Study of Banana in Karnataka

Cited by 4 publications

References 1 publication

An Economic Analysis of Capsicum Production under Protected Cultivation in North West Region of Tamil Nadu, India

An Economic Analysis of Capsicum Production under Protected Cultivation in North West Region of Tamil Nadu, India

Role of extension professionals in determining marketing behaviour of the farmers indulged in Horticulture sector in Indian context: A review

Value Chain Analysis and Marketing Performance of Vegetable Subsector: A Case of Sindupalchowk District, Nepal

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