Marketing Management of Education Quality in the Process of University Reorganization in Industry 4.0: Goals of Application and New Tools

Bratukhina, Elena A.; Lysova, Elena A.; Lapteva, Irina P.; Malysheva, Natalia V.

doi:10.24874/ijqr14.02-03

Cited by 7 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Necessary things noticed in developing management advertising ECE, namely: First, ECE could do advertising using digital platforms such as social media, websites, and mobile applications in order to be able to reach out to parents and candidate participants to educate more efficiently and effectively (Budnyk et al, 2022;Shaltoni, 2016;Walsh, 2021). Second, ECE used content creative like interesting YouTube, TikTok, or Instagram to differentiate from competitors (Ali & Anwar, 2021;Bratukhina et al, 2020;Hamlen & Imbesi, 2020;Ishmuradova et al, 2020;Sedalo et al, 2022;Tiggemann & Anderberg, 2020). Third, ECE built a positive image for parents to increase parents trust and interest in the school (Britto et al, 2017;Ishmuradova et al, 2020).…”

Section: Discussionmentioning

confidence: 99%

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

Rasmani,

Sarifudin,

Wahyuningsih

et al. 2023

EUROPEAN J ED RES

View full text Add to dashboard Cite

<p style="text-align: justify;">Advertising or promotion management analyses, plans, and monitors programs to create target market exchanges and achieve institutional goals. Early childhood education (ECE) is an educational institution needing advertising management. This study examines the implementation of ECE advertising management in terms of challenges, opportunities, and developments. This study showed two major areas: 1) practitioners were more innovative and creative in using technology to develop advertising management, and 2) the educational institution got better recognition from society, especially parents. This study uses the literature study method, assisted by the publish perish application, to find reference sources related to educational advertising management for ECE. The study showed that the ability of schools and teachers to provide services based on consumers’ demands influenced the implementation of organisational advertising management challenges. Meanwhile, advertising management developments were sometimes affected by the actions of the advertising media. Social media informed consumers about the institution without spending more money and effort.</p>

show abstract

Section: Discussionmentioning

confidence: 99%

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

Rasmani,

Sarifudin,

Wahyuningsih

et al. 2023

EUROPEAN J ED RES

View full text Add to dashboard Cite

show abstract

“…Increased income of the employees will affect their lifestyle. Bratukhina et al, (2020) suggest that lifestyle is an illustration of a person's lifestyle revealed in their activities, interests and opinions. Lifestyle describes the whole individual interacting with their environment.…”

Section: Quality Of Human Resourcesmentioning

confidence: 99%

Quality of work life in review of outsourcing, compensation, and quality human resources factor

Ariani

Zulhawati

Harsono

2023

IJBES

View full text Add to dashboard Cite

As a result of the increasingly competitive industrial sector, employees become a highly valuable asset. Employees need to improve their quality and competence, followed by reasonable compensation to increase their productivity. On the other hand, employers shall provide a favorable working environment to produce a quality work life. This study aims to analyze the effect of outsourcing, compensation, and quality of human resources on the quality of work life of employees in the industrial area in Bekasi using the method of path analysis. The sample in this study consists of 100 employees selected with the purposive method. The findings of the study indicate that: 1) Outsourcing has no direct effect on the quality of work life, 2) Compensation has a positive direct effect on the quality of work; 3) Quality of human resources has a positive direct effect on the quality of work life4) Outsourcing has a positive direct effect on the quality of human resources, and 5) Compensation has a positive direct effect on the quality of human resources.

show abstract

“…In the competitive market of marketing strategy, an important determinant is fast and efficient material flow. The correct formulation and effective implementation of logistics strategy is very important, which determines whether it can win in market competition [10,11]. The first thing we must do is to treat the logistics system as an integrated system.…”

Section: Research On the Application Of Internet Of Things Technology...mentioning

confidence: 99%

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Xu¹,

Chen²

2022

Journal on Internet of Things

View full text Add to dashboard Cite

Marketing is a very important part of an enterprise. A rational and scientific marketing management can not only reduce the cost of enterprise sales, but also greatly improve the competitiveness of enterprises. The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology. The most suitable competitive strategy of the company is put forward as the centralized strategy. And put forward the clear strategy implementation details, introduced the current situation and history of the Internet of things, and combined with the development status, put forward the necessity of the enterprise marketing management system based on the Internet of things technology. It provides a guiding direction for most enterprises to formulate business competition strategies. The theory and technology used in system development are introduced, including C/S structure, B/S structure, NET Framework, AJAX technology, and database technology. The system design process is introduced in detail, including business process design, architecture design and system operation planning. The functional test cases and test environment for system testing are introduced. The results show that when 200 people log in at the same time, the response time is 1.5 s.

show abstract

Marketing Management of Education Quality in the Process of University Reorganization in Industry 4.0: Goals of Application and New Tools

Cited by 7 publications

References 0 publications

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

Advertising Management of Early Childhood Education Institution: Challenges, Opportunities, and Development

Quality of work life in review of outsourcing, compensation, and quality human resources factor

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Contact Info

Product

Resources

About