2022
DOI: 10.5195/jmla.2022.1351
|View full text |Cite
|
Sign up to set email alerts
|

Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process

Abstract: Paired with the high cost of providing access to electronic resources in medical libraries, the inefficient use of these resources highlights the need for more efforts to promote these resources than ever before. In this study, electronic resource marketing methods were prioritized and the best strategies were determined using the analytical hierarchy process (AHP). Using an analytical survey of officials of medical libraries, the most common methods for marketing electronic resources in libraries were determi… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1

Citation Types

0
1
0

Year Published

2023
2023
2024
2024

Publication Types

Select...
4
1

Relationship

0
5

Authors

Journals

citations
Cited by 5 publications
(1 citation statement)
references
References 29 publications
0
1
0
Order By: Relevance
“…The specific process of weighting evaluation indicators using hierarchical analysis is shown below [2][3][4][5][6][7][8][9] :…”
Section: Methodology For Determining Factor Weightsmentioning
confidence: 99%
“…The specific process of weighting evaluation indicators using hierarchical analysis is shown below [2][3][4][5][6][7][8][9] :…”
Section: Methodology For Determining Factor Weightsmentioning
confidence: 99%