Marketing Mix Model Increasing Sales Volume in Pandemi Era Covid 19: Rafida Batik of Centra Batik Fabric Industry Indonesia

Abstract

Batik fabric is a product of the creative industry which is a product of micro, small and medium enterprises (SMEs) in the field of handmade. The aim of the study is to raise the potential of batik fabric products, performance marketing mix model so that batik fabric products (batik) able to increase sales volume. The design and construction strategy marketing mix applied to increase sales is through the development of marketing mix approaches 9Ps (products, prices, promotions, distribution, people, physic evidend, process, payment, packaging) to sales volume in pandemi Covid 19. This research is beneficial as a marketing development model of “Batik” fabric products so that the output is used as a source/material in mentoring or guiding marketing for “Batik” fabric entrepreneurs. The method of data analysis through Structural Equation Modelling (SEM) analysis to design models of marketing mix on sales volume.

Model Pemberdayaan Bagi Peningkatkan Kesejahteraan Ekonomi Keluarga

“…Metode pengumpulan data dalam penelitian menggunakan kombinasi dari aktifitas observasi, interview, angket dan informan untuk menggali lebih dalam tentang masalah yang dihadapi. Metode pelaksanaan dilakukan dengan active learning, learning by doing konsep RRA dan PRA dimana peneliti terus menggali masalah dan secara aktif berkomunikasi dengan para ibu-ibu PKK (Pratiwi, 2020). Dalam penelitian ini, metode campuran digunakan untuk mempertimbangkan kualitatif dan kuantitatif baik informan maupun data tindakan.…”

“…Oleh karena itu untuk meningkatkan penguatan ekonomi dibutuhkan konsep dan model pemberdayaan masyarakat bagi ibu-ibu di wilayah Kelurahan yang ada di Randusari, Teras yang memiliki potensi untuk diperbadayaan (Pratiwi, 2020). Pemberdayaan yang dilakukan dengan pengembangan usaha aneka olahan lele.…”

Influence Marketing Mix and Behavior Entrepreneurship Against Sales Volume (Study Case Food City Courtyard of the Grand Mosque in the Soppeng District)

“…Upheld principles tall moment operate company often is principle entrepreneurship (Sari & Kardoyo, 2018). Values entrepreneurship is necessary components from behavior entrepreneurship, action entrepreneurship in marketing show capacity businessman for plan to ahead, analyze in a manner analytical, and exploring choice between various problem and solution potential (Pratiwi et al, 2021). Mindset, action, and capacity somebody for lead producing organizations and projects effort for find, create, and use technology and methods production new while maximizing efficiency for give more service both or produce more a lot of money is soul entrepreneurship (Anang & Silvia, 2022).…”