Marketing, Morality and the Natural Environment

Crane, Andrew

doi:10.4324/9780203187821

Cited by 17 publications

(21 citation statements)

References 148 publications

(490 reference statements)

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“…Moral muteness was famously illustrated by social psychologists in the Stamford Prison Experiment, where the 'good' guards didn't report their more brutal colleagues to the researchers in charge of the experiment, their silence making them complicit in the unnecessarily bad treatment of the poor students who had been randomly selected as prisoners (Zimbardo et al, 2000) and has also been linked with group-think (Janis, 1982;Maclagan, 1998, p. 117). This desire to be seen to be ''fitting in'' with a prevailing amoral organizational culture has been evidenced by management researchers, who have identified the perceived ''futility'' of attempting to influence top management to operate in a socially responsible manner (Collins and Ganotis, 1973;Lincoln, et al, 1982;Lovell, 2002a), or, who have found that ethical arguments and moral discourse are ''reframed'' into the more commonly accepted commercial language of business organizations (Catasus, et al, 1997;Crane, 2000;Crane, 2001;Desmond and Crane, 2004;Gabriel et al, 2000, chapter 5;Lovell, 2002b). It should come as no surprise to us, then, that the headline-grabbing examples of corporate misdemeanor continue to emerge, if indeed corporations are largely populated by amoralized managers (Carroll, 1987) in a modern business world that ''...places business needs above individual morality...'' (Hendry, 2004, p. 181).…”

Section: The Myth Of Individual Moral Agency?mentioning

confidence: 94%

“…Furthermore, this higher level of commitment to CSR requires that all employees elect to take some personal moral responsibility for their contribution to all their firm's activities: in terms of their impact on people both within and outside of the corporation; directly and indirectly over and above their contribution to their firm's economic success. This difficulty is reflected in the management literature and is, arguably, compounded by the view that some managers may be amoral (Crane, 2000;Harris and Crane, 2002;Lovell, 2002a).…”

Section: Corporate Social Irresponsibilitymentioning

confidence: 96%

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Personal Values as A Catalyst for Corporate Social Entrepreneurship

2005

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The literature acknowledges a distinction between immoral, amoral and moral management. This paper makes a case for the employee (at any level) as a moral agent, even though the paper begins by highlighting a body of evidence which suggests that individual moral agency is sacrificed at work and is compromised in deference to other pressures. This leads to a discussion about the notion of discretion and an examination of a separate, contrary body of literature which indicates that some individuals in corporations may use their discretion to behave in a socially entrepreneurial manner. My underlying assumption is that CSR isn't solely driven by economics and that it may also be championed as a result of a personal morality, inspired by employees' own socially oriented personal values. A conceptual framework is put forward and it is suggested that individuals may be categorized as Active or Frustrated Corporate Social Entrepreneurs; Conformists or Apathetics, distinguished by their individualistic or collectivist personal values. In a discussion of the nature of values, this paper highlights how values may act as drivers of our behavior and pays particular attention to the values of the entrepreneur, thereby linking the existing debate on moral agency with the field of corporate social responsibility.

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Section: The Myth Of Individual Moral Agency?mentioning

confidence: 94%

Section: Corporate Social Irresponsibilitymentioning

confidence: 96%

Personal Values as A Catalyst for Corporate Social Entrepreneurship

2005

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“…The literature shows that firms have taken different approaches to green marketing activities (Baker and Sinkula, 2005a;Baker and Sinkula, 2005b;Crane, 2000b;Drumwright, 1994;Hudson and Miller, 2005;Kärnä et al, 2003;Menon and Menon, 1997;Polonsky and Rosenberger, 2001). In many cases, firms claim to embrace Business Environmental Responsibility (BER) because they realize that this is the right thing to do and perceive they have a duty to behave in a socially responsible manner-in other cases because they come under stakeholder pressure, and clearly many will fall in between.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Those misleading green marketing claims -green-washing-lead to consumer scepticism towards all claims, minimising the benefits to truly committed companies who seek to promote the environmental attributes of their products in the marketplace (Chamorro and Bañegil, 2006;Crane, 2000b;Polonsky and Rosenberger, 2001). …”

Section: Literature Reviewmentioning

confidence: 99%

The determinants of hotels' marketing managers' green marketing behaviour

Dief

Font

2010

Journal of Sustainable Tourism

212

147

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Little is known about the factors underlying the pro-environmental behaviour of marketing managers. This paper explores the determinants of green marketing practices in the Red Sea hotel sector in Egypt. The research model assesses green marketing practices against the personal and organisational values of the marketing managers, together with a range of organisational and demographic variables expected to influence hotels' environmental behaviour. From a valid sample of 89 marketing managers responsible for 194 hotels it was found that organisational contextual variables, and in particular targeting Western tourists, being affiliated to an international hotel chain as well as the marketers' own demographics, including age, academic subject studied, and gender were the best predictors of more pro-active green marketing. Personal environmental values did not explain the pro-environmental environmental behaviour of marketers, and the organisational environmental values that had explained part of their ethical behaviour resulted from voluntarism rather than utilitarian or conformance-based values. Government policies also appeared to be ineffective determinants. The implications for green marketing practices are discussed.

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“…An increasingly debated consumer issue -both in academia and among various stakeholders -is whether, or how, the market can function in new ways as a political arena, and to what extent consumers can use the market to become (sub) politically active (see Crane, 2000;Sørensen, 2002:7) 42 . The basic questions are not entirely new: Should we perceive consumerism as an ideal form of political participation and empowerment where 'every penny gives a right to vote ' (von Mises, 1944:17;cf., Cohen, 1990:xii) thus constituting 'the authority of the consumer' (Slater 1997:51)?…”

Section: Introductionmentioning

confidence: 99%

Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere

Boström¹,

Føllesdal²,

Klintman³

et al. 2005

TemaNord

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This publication can be ordered from www.norden.org/publikationer. On the website you will find more information about other publications and also be able to read and download some of our publications. Homepage: www.norden.org Nordic Council of Ministers Nordic Council Consumer Co-operation in the Nordic CountriesThe aim of the co-operation in the Nordic Committee of Senior Officials on Consumer Affairs is to promote consumer safety, protect their financial and legal interests, inform consumers and promote their education, and promote consumer influence in society. Exchange of information, reports, and research will contribute to the Nordic consumer policy and provides a platform for joint Nordic presentation in international contexts. Nordic co-operationNordic co-operation, one of the oldest and most wide-ranging regional partnerships in the world, involves Denmark, Finland, Iceland, Norway, Sweden, the Faroe Islands, Greenland and Åland. Cooperation reinforces the sense of Nordic community while respecting national differences and similarities, makes it possible to uphold Nordic interests in the world at large and promotes positive relations between neighbouring peoples.Co-operation was formalised in 1952 when the Nordic Council was set up as a forum for parliamentarians and governments. The Helsinki Treaty of 1962 has formed the framework for Nordic partnership ever since. The Nordic Council of Ministers was set up in 1971 as the formal forum for cooperation between the governments of the Nordic countries and the political leadership of the autonomous areas, i.e. the Faroe Islands, Greenland and Åland.Political Consumerism: Its motivations, power and conditions ... Late modern consumers do more than just think about their own wellbeing when doing their daily shopping. Increasingly, consumers express non-economic values through the market arena, especially with regard to such issues as human rights, animal rights, global solidarity and environmental responsibility. What we see in the Nordic countries and elsewhere is that people are active in boycotting and "buycotting" (i.e. positively choosing) products and producers for ethical and political reasons. Old and new civil society actors also shoulder responsibility for problems earlier considered exclusively a state concern. They initiate and participate in the development of new consumer-oriented policy instruments such as eco-or fair trade labels. New social movements are mobilized with new "cultural jamming" tactics; i.e. directly targeting and making ridiculous the names and logos of transnational corporations. The concept of political consumerism draws on the observation that consumer choice and the rising politics of products is an increasingly important form of political participation that exists parallel to conventional party-centered and national state level politics Sø-rensen 2004). Political consumerism has formally been defined as consumer choice of producers and products with the goal of changing objectionable institutional or market practices. It...

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Marketing, Morality and the Natural Environment

Abstract: ii FOREWORD iv

Cited by 17 publications

References 148 publications

Personal Values as A Catalyst for Corporate Social Entrepreneurship

Personal Values as A Catalyst for Corporate Social Entrepreneurship

The determinants of hotels' marketing managers' green marketing behaviour

Political Consumerism: Its Motivations, Power, and Conditions in the Nordic Countries and Elsewhere

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