Marketing of Housebuilding Materials

Multiple versions of markets: Multiplicity and performativity in market practice

“…Cox & Goodman, 1956;Lilien, Rangaswamy, Bruggen, & Wierenga, 2002;Shaw, 1912), the marketing discipline has always maintained a fairly close relation to the practices of marketers (Cornelissen & Lock, 2005). Indeed, the issue of practical relevance -"a quality widely attributed to research that closes the gap between theory and practice" -continues to be vital both for attracting funding and for evaluating the quality of research in marketing (Brownlie & Saren, 1997: 147).…”

The control of intra-channel opportunism through the use of inter-channel communication

“…Defective work may have to be replaced or repaired before moving to the next phase of construction, hence causing job delays. Factors pertaining to flexibility and multiple suppliers and subcontractors are not just germane to the construction industry, but are true in industries where fast turn-around and mass customization are requirements; however, homebuilding provides an excellent source for examining these types of channels (Cox & Goodman, 1956). …”

A systems approach to strategic infrastructure delivery

“…Historically, delivery practices within the construction industry were concerned with singular transactions between buyers and sellers to suit the needs of specific projects (Arbulu and Tommelein, 2002). This led to the forming of boundary definitions between firms through specialisation (Dubois and Gadde, 2002); in turn 6 leading to the wider fragmentation of the construction industry and its supply chains as a whole (Cox and Goodman, 1956;Blayse and Manley, 2004;Mazet and Portier, 2010). Previously, construction organisations sought to organise through the definition of internal boundaries based on functional specialism; this began to change as construction and engineering firms sought to integrate both internally and externally to economise and streamline processes and access to first tier suppliers.…”