Marketing Olive Oil Products in the Tunisian Local Market: The Importance of Quality Attributes and Consumers' Behavior

Mtimet, Nadhem; Zaïbet, Lokman; Zairi, Chokri; Hzami, Hamida

doi:10.1080/08974438.2013.736044

Cited by 35 publications

(40 citation statements)

References 19 publications

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“…By contrast, widely adopted Random Utility Models (RUM) provide the impact of product attributes on choices and estimation of the willingness to pay (WTP) (Cicia et al 2002;Ward et al 2003;Scarpa and Del Giudice 2004;Cicia et al 2005;Dekhili and d'Hauteville 2009;Finardi et al 2009;Finardi 2010;Chan-Halbrendt et al 2010;Menapace et al 2011;Aprile et al 2012;Delgado et al 2013;Mtimet et al 2013;Vlontzos and Duquenne 2014;Yangui et al 2013Yangui et al , 2014aYangui et al , 2014b.…”

Section: Narrative Systematic Reviewmentioning

confidence: 99%

“…On the production side there has been a trend toward oils which, thanks to innovations in production techniques introduced over the past two decades, result in a product with enhanced sensory characteristics (pungent, bitter, fruity, etc.). On the consumption side, because of the strong link with traditional preferences and thanks to the educational role played by branded products and GDO private labels toward tasting, there is now a generation of EVO users who seem to prefer a product with a quite plain, neutral taste, generating a serious split in the market (Leonetti et al 2009;Santosa et al 2010;Mtimet et al 2008Mtimet et al , 2011Mtimet et al , 2013Caporale et al 2006;Guinard 2011, 2012;Delgado et al 2013;Recchia et al 2012;Bevilacqua et al 2012;Del Giudice et al 2012).…”

Section: Sensory Attributesmentioning

confidence: 99%

“…In particular, Conjoint Analysis and Random Utility Models (RUM) are the most widely used. As regards Conjoint Analysis, several studies have used this approach to assess the relative importance to consumers of different attributes and to define a hypothetical most preferred product (Cicia and Perla 2000;Van der Lans et al 2001, Martínez et al 2002Soler et al 2002;Krystallis and Ness 2005;Bracco et al 2009;Jiménez-Guerrero et al 2012;Mtimet et al 2008Mtimet et al , 2011Mtimet et al , 2013Di Vita et al 2013;Sillani et al 2014).…”

Section: Narrative Systematic Reviewmentioning

confidence: 99%

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What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences

et al. 2015

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The literature on food economics has extensively analyzed consumer preferences for extra-virgin olive oil attributes. In order to summarize and systematize the information gained in recent years, it seems appropriate to make a critique of the existing literature. First, we carry out a narrative systematic review of the literature on the topic. Subsequently, using only the empirical contributions which provide estimates of consumer willingness to pay for quality attributes including a measure of the goodness of the estimation (20 papers with 78 estimates), a meta-analysis was conducted to synthesize the empirical results obtained.JEL classification: D12; C25; Q18

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Section: Narrative Systematic Reviewmentioning

confidence: 99%

Section: Sensory Attributesmentioning

confidence: 99%

Section: Narrative Systematic Reviewmentioning

confidence: 99%

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What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences

et al. 2015

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“…Having revealed the importance of the origin attribute or rather the certification of a PDO (Fotopoulos & Krystallis, 2001; Van der Lans et al, 2001;García et al, 2002;Ward et al, 2003;Caporale et al, 2005;Krystallis & Ness, 2005;Espejel & Fandos, 2008;Bernabéu et al, 2009;Kavallari et al, 2009;Chan-Halbrendt et al, 2010;Dekhili et al, 2011;Menapace et al, 2011;Mtimet et al, 2011Mtimet et al, , 2013Erraach et al, 2014;Yangui et al, 2014), it is necessary to determine the importance of other attributes that help the differentiation of olive oil synergistically. The origin of the olive oil is predetermined as Spanish, given the importance of this attribute for Spanish consumers (Espejel & Fandos, 2008;Bernabéu et al, 2009;Erraach et al, 2014;Yangui et al, 2014).…”

Section: Data Collectionmentioning

confidence: 99%

Preference for olive oil consumption in the Spanish local market

Cañete

Díaz

2017

Span. j. agric. res.

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It is becoming ever more important for the olive oil industry in Spain to adopt a business strategy based on client orientation. In this sense, the objective of this paper is to identify the preferences of olive oil consumers and propose a series of business strategies for the producing sector. The methodology consisted in a survey of 404 olive oil consumers during the months of January and February 2013, whose preferences were determined through several multivariate techniques (conjoint analysis, consumer segmentation and a simulation of market share). The preferred olive oil is low priced, extra virgin and organic. The type of bottle does not appear to be relevant in the buying decision process, although it might be a factor in increasing market share. The current economic crisis has resulted in the emergence of two consumer segments; 67.1% of consumers selected the olive oil they buy on the basis of price and 32.9% were guided by the product's specific attributes, which include, for example, organic production, which can be another differentiating element for producing companies.

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“…Esta literatura se nutre de trabajos realizados en otros países productores de aceite de oliva, principalmente en Italia (véase Cicia et al, 2002;Scarpa et al, 2004;Di Vita et al, 2013;Panico et al, 2014), si bien, en los últimos años han aparecido una serie de trabajos asociados a países con producción y demanda crecientes. Entre dichos trabajos, podemos destacar los realizados por Menapace et al (2011), para Canadá, Zulug et al (2015), para Turquía, Chan-Halbrendt et al (2010), para Albania, Ward et al (2003), para Alemania, Mtimet et al (2013), para Japón, Krystallis et al (2006), para Grecia, o Romo et al (2015), para Chile, entre otros.…”

Section: Introductionunclassified

¿Es el lugar de compra determinante en las preferencias de los compradores de aceite de oliva?

Corbeto-Fabón

Kallas

Gil

2018

EARN

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Recibido en septiembre de 2017. Aceptado en mayo de 2018. RESUMEN:El objetivo de este trabajo se centra en determinar si el lugar de compra es relevante en los atributos que los consumidores tienen en cuenta en la compra de aceite de oliva. A tal fin se diseña un experimento de elección utilizando datos scanner de una muestra de familias catalanas. Se consideran cuatro atributos: precio, tamaño de envase, marca y tipo de aceite. Se han considerado dos empresas de distribución, Mercadona y Carrefour, con estrategias de negocio diferenciadas. Los resultados obtenidos confirman que la importancia de los atributos que los compradores tienen en cuenta en cada tipo de establecimiento es heterogénea.PALABRAS CLAVE: minoristas de aceite de oliva, datos scanner, lugar de compra, preferencias de los consumidores. Is the place of purchase important in shaping consumers' preferences towards olive oil?ABSTRACT: This paper aims at analyzing consumers' preferences towards olive oil attributes taking into account the retail chain where they buy food. The methodological approach is based on the design of a choice experiment using home scan data from a sample of Catalonian households. Four attributes are selected: price, brand, type of olive oil and packaging size. Two retailers are considered with different business strategies: Mercadona and Carrefour. Results show that the preferences for olive oil attributes are different depending of the retail outlet a household uses to buy.

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Marketing Olive Oil Products in the Tunisian Local Market: The Importance of Quality Attributes and Consumers' Behavior

Cited by 35 publications

References 19 publications

What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences

What attributes of extra virgin olive oil are really important for consumers: a meta-analysis of consumers’ stated preferences

Preference for olive oil consumption in the Spanish local market

¿Es el lugar de compra determinante en las preferencias de los compradores de aceite de oliva?

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