Marketing-oriented Approach to Evaluating the Strategy of Distribution Management for Innovative Products in Logistics

Abstract

A strategy combines directions ranging from product development, also includes directly the products production and distribution, as well as strategies aimed at improving products, interacting with consumers, finding and expanding new markets, etc. So the formation and evaluation of strategy of distribution management in logistics which ensures the achievement of consumer’s needs and requests is an important stage for the increase the company’s efficiency. The purpose of the paper is to evaluate the strategies of distribution management for innovative products in logistics by the chemical companies according to the consumer’s perspectives. To achieve that, the main indicators on the chemical industry in the global market are analyzed. Also the business trends of strategic activities in the chemical company on the one of the basic company for this industry are systemized. The authors combined them into four main groups: innovation, digitalization, integration and ecologization. Based on the author’s methodical approach the strategy of distribution management for innovative products in logistics by the chemical company is evaluate. According to the evaluation results it is determined that the strategy needs to be improved by growing rate of the benefit indicator compared to the rate of price growth. Also the complex of recommendations to improve the strategy of distribution management for innovative products in logistics according to consumer’s perspectives which forms the basis for the methodology of the selection the most objective strategic alternative in the chemical company.

Environmental Packaging In Trade Logistics And Innovative Entrepreneurship Based On Internet Marketing Online Research And Communications

“…Therefore, in continuation of previous studies (Bilovodska et al, 2010;Bilovodska et al, 2016;Bilovodska et al, 2017;Gryshchenko et al, 2020) we can underline the following groups of indicators: from the standpoint of consumers (marking, ergonomics and convenience, aesthetic, reliability and durability, communication); manufacturers (economic, transportation and storage, environmental); intermediaries (transportation and warehousing, marking, ergonomics and convenience) (Table 2).…”

Pontianak city tourism industry as a supporter of conservative attractiveness with environmental insight

“…Penelitian ini bertujuan melakukan análisis kajian obyek wisata Tugu Khatulistiwa berbasis pembangunan kepariwisataan yang berkelanjutan pada aspek lingkungan (Gryshchenko et al, 2022) Sustainable Tourism Development (STD) fokus pada aspek aktivitas waterfront city dengan parameter environmentally Sustainable, socially and culturally aceptable, economically viable dan technologically appropriate dan diupayakan pada strategi inovasi pengelolaan potensi destinasi wisata prioritas khusus Tugu Khatulistiwa sebagai upaya daya tarik wisata melalui pengelolaan pariwisata berkelanjutan atau Sustainable Tourism Development (STD) implementasi aktifitas penguatan dan pendalaman analisis penilaian potensi destinasi yang dilakukan dengan pendekatan: Aspek Daya Tarik, Aspek Aksesibilitas Keterjangkauan wilayah, Aspek sarana prasarana dan fasilitas dasar obyek wisata (Fianto & Andrianto, 2022). Tujuan penelitian untuk mengetahui (1) Usaha kajian pengelolaan potensi destinasi obyek wisata Tugu Khatulistiwa yang berada di tepian Sungai Kapuas sebagai Daya Tarik Wisata, (2) Pengelolaan klasifikasi tingkat potensi destinasi obyek wisata Tugu Khatulistiwa dengan pendekatan kajian pariwisata berkelanjutan dan berwawasan lingkungan atau Sustainable Tourism Development (STD).…”

“…(b) Pengelolaan Klasifikasi potensi potensi destinasi wisata Tugu Khatulistiwa dan Kawasan pendukung. (c) Pengelolaan klasifikasi tingkat potensi destinasi obyek wisata Tugu Khatulistiwa dengan pendekatan kajian pariwisata berkelanjutan dan berwawasan lingkungan atau Sustainable Tourism Development (STD) (Gryshchenko et al, 2022).…”

Marketing Tools for the Development and Enhance the Efficiency of E-Commerce in the Context of Digitalization

“…Old strategies are becoming irrelevant, and new trends are gaining momentum. And some of them have the potential to transform the market and take the e-commerce business to the next level [16]. E-commerce sales are projected to account for 18.1 per cent of global retail sales in 2021.…”