Marketing Our Profession

Abstract

Increasingly, marketing has become a method of communication about the qualities, contributions and values of services and products. Many institutions of higher education have adopted a corporate approach in utilizing information about jobs and salaries offered in various professions to recruit and retain students. Although health education has made significant strides in professional development, it does not seem to pay a serious attention to the significance of economic forces of employment and its impact on the profession. Information about health education positions and compensations is too limited. There is an urgent need for a comprehensive national survey to provide data about health education jobs and salaries. Such information can help in clarifying employment related questions, overcoming salary inconsistencies, and promoting health education in today's market place.