Populations as Brands 2021
DOI: 10.1007/978-3-030-78578-9_2
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Marketing Populations for Biomedical Research

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Cited by 6 publications
(22 citation statements)
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“…Political strategy papers brand Denmark as an ideal context for life science research and drug development (Danske Regioner 2015 ; Sundhedsministeriet og Danske Regioner 2021; Ministry of Foreign Affairs 2014 ). Like other Nordic countries, such as Finland, it is a key policy vision to use health data to attract international commercial investments in research and innovation (Tupasela 2021 ). To attract biomedical companies, Denmark established an infrastructural project termed Trial Nation in 2018.…”
Section: Context: Policy Visions and Data Work In A Highly Integrated...mentioning
confidence: 99%
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“…Political strategy papers brand Denmark as an ideal context for life science research and drug development (Danske Regioner 2015 ; Sundhedsministeriet og Danske Regioner 2021; Ministry of Foreign Affairs 2014 ). Like other Nordic countries, such as Finland, it is a key policy vision to use health data to attract international commercial investments in research and innovation (Tupasela 2021 ). To attract biomedical companies, Denmark established an infrastructural project termed Trial Nation in 2018.…”
Section: Context: Policy Visions and Data Work In A Highly Integrated...mentioning
confidence: 99%
“…Such initiatives received further support with a new Life Science Strategy, published by the Danish government (Regeringen 2021 ). It is a common feature, globally, of data integration initiatives that countries compete against each other (Vezyridis and Timmons 2021 ) and increasingly use health data as assets aimed at “branding” (Tupasela 2021 ). The ambition to reuse health data for research, innovation, and administration installs new demands on data quality and availability, as well as on the standardization and completeness of datasets (Petersen 2019 ).…”
Section: Context: Policy Visions and Data Work In A Highly Integrated...mentioning
confidence: 99%
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“… 6 , 7 In some cases, publics, consisting of the people the data concern, ‘bite back’ if data are used in ways they find inappropriate. 8 Public issues around the use of health data can ultimately jeopardise the opportunity to reuse health data for secondary purposes. 9 This shows the importance of exploring issues about reuse of health data to better enable the development of legitimate governance.…”
Section: Introductionmentioning
confidence: 99%