Marketing professional associations

Wilson, Aubrey

doi:10.1108/00251749710160188

Cited by 11 publications

(14 citation statements)

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“…), which was consistent with the findings of this study. Personal benefits were expected to motivate engagement in professional associations (DeLeskey ; Wilson ). Hager () also found that public incentives played a role in members’ engagement in professional associations but did not examine other member behaviors, such as membership renewal and recommendation, or other factors influencing behaviors, such as membership satisfaction.…”

Section: Discussionmentioning

confidence: 99%

Membership Benefits Matter

Wang

2016

Nonprofit Management and Leadership

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Professional associations have provided various benefits to their members to bolster member retention and recruitment. This study explored factors that could influence members’ behavioral intentions in professional membership associations by surveying 13,229 members from eighteen associations. More specifically, this analysis focused on the effects of members’ perceptions of the personal and professional benefits offered by associations with which they are affiliated and their satisfaction with those benefits. Our results suggested that members’ perceptions of personal and professional benefits positively correlated with their intentions to renew and recommend membership. If a member perceived a higher level of benefits, he or she would demonstrate a greater likelihood of satisfaction with the benefits and therefore be more likely to renew membership or recommend it to others. This study could advance understanding of the factors that influence members’ behavioral intentions while also providing professional associations with strategies for retaining existing members.

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Section: Discussionmentioning

confidence: 99%

Membership Benefits Matter

Wang

2016

Nonprofit Management and Leadership

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“…While public incentives may motivate member engagement in professional associations, private incentives are expected to drive engagement (DeLeskey, 2003;Wilson, 1997). Knoke (1988) emphasizes affective bonding as an important motivation: Professionals join their associations for social and recreational activities and the opportunity to form friendships.…”

Section: Private Engagement Motivationsmentioning

confidence: 99%

Engagement Motivations in Professional Associations

Hager

2013

Nonprofit and Voluntary Sector Quarterly

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This article follows Knoke in exploring how public incentives offered by professional associations (such as lobbying on behalf of collective interests) compete with private incentives (such as member networking opportunity) in promoting monetary gifts, voluntary coproduction of organizational outcomes, and commitment to the association. Olson’s contention that public goods do not motivate civic engagement has fostered several decades of research geared toward establishing the role of such goods in associational outcomes. Based on membership surveys of three engineering associations and two health care associations, the study concludes that private incentives are not universal motivators, while public incentives show some evidence of motivating engagement. Unexpected differences between the two fields of professional association are striking, prompting suggestions that current practitioners and future research give attention to field differences and resist overgeneralization regarding engagement motivations, outcomes, and commitment across professional fields.

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“…Understanding differences among individuals within an organization, harnessing the power of technology, and applying adult learning principles that have been used in delivering technological courses can facilitate the involvement of talented and powerful individuals in the achievement of an organization's strategic outcomes. To be successful, these strategies need to reflect a marketing approach aligned with members' needs (Wilson, 1997).…”

Section: Using Technology To Build Community In Professional Associatmentioning

confidence: 99%

Using Technology to Build Community in Professional Associations

Zalon¹

2008

J Contin Educ Nurs

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Professional associations increasingly rely on technology to convene members in the conduct of their business. Principles of adult education can be employed to facilitate the transition to the use of innovative technology. Such innovation can facilitate an association's work in advancing policy and professional practice. Understanding generational differences can enhance the development of community and build social capital in associations.

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Marketing professional associations

Cited by 11 publications

References 0 publications

Membership Benefits Matter

Membership Benefits Matter

Engagement Motivations in Professional Associations

Using Technology to Build Community in Professional Associations

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