Marketing przyszłości a rynkowy due dilligence

Kozielski, Robert

doi:10.53271/2022.046

Cited by 2 publications

(4 citation statements)

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“…First, the most widespread is the use of thermophoresis, mainly MST, for reaction affinity assays. [109][110][111][112][113][114][115][116][117][118][119][120][121][122][123][124][125][126] MST technology has unique advantages in the detection of the interaction between molecules and determining their affinity. The determination of MST not only boasts high accuracy [127] and high sensitivity [128] but it can also measure molecular reactions in microliter solutions, identify the reaction sites, [129,130] and determine the affinity of competing reactions.…”

Section: Application Of Thermophoresis In Vitro Diagnosismentioning

confidence: 99%

Thermophoretic Assay for Biosensing

Ling,

Yuan,

Chen

et al. 2024

Adv Materials Technologies

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Thermophoresis refers to the directional movement of particles driven by temperature gradients, which is ubiquitous in nature. This phenomenon can be conveniently used to manipulate molecules and objects such as biomolecules, colloids, metal nanoparticles, and cells. Because of these advantages, thermophoresis is widely used in biosensing. In vitro diagnosis, as an important field of biosensing, is highly compatible with thermophoresis. Compared with traditional in vitro diagnostic techniques, thermophoretic diagnosis is a homogeneous system that boasts high efficiency and rapid detection as well as a wide detection range; thus, thermophoresis has a myriad of applications. The emergence of microscale and multifield coupling thermophoresis technologies yield widespread applications of thermophoresis in the field of in vitro diagnostics. This study presents the history of thermophoresis and reviews various cases of biosensors utilizing thermophoresis. Those biosensors are widely used in in vitro diagnostics, biomarker discovery, and other fields. Furthermore, it assesses the advantages of thermophoresis, and finally discusses its current challenges and future development.

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Section: Application Of Thermophoresis In Vitro Diagnosismentioning

confidence: 99%

Thermophoretic Assay for Biosensing

Ling,

Yuan,

Chen

et al. 2024

Adv Materials Technologies

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“…At the same time, EBM separates itself from the intuitive approach in favour of the so-called 'empirical generalisation' (Kozielski, 2022). Empirical generalisation presents the causal relationships and dependencies between the methods, instruments and actions and the reaction of buyers and the degree of influence on their decisions through universal laws regarding varied aspects of the market activity of an organisation (Wind & Sharp, 2009) obtained in a rigorous research process conducted in different contexts and generating coherent conclusions and recommendations (Shaw & Merrick, 2005).…”

Section: Evidence-based Management -Essence Characteristics Processmentioning

confidence: 99%

“…The knowledge of changes taking place in the organisation's environment and-further on-conscious use of information has a positive impact on the correlation between the objectives and activities of an organisation, similar to the transparency within the scope of data and evidence employed or the responsibility of a manager for the decision made based on such data and evidence (LaPointe, 2005). This enables discovering market laws and making more effective decisions, which leads to more efficient competition and the formation of resilient organisations (Kozielski, 2022). The characteristics of EBM and evidence-based marketing can be contained within three key conclusions constituting the essence of these concepts:…”

Section: Evidence-based Management -Essence Characteristics Processmentioning

confidence: 99%

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The Use of Marketing Indicators in Poland — Towards Evidence-Based Management

Kozielski,

Wilczewska

2023

Marketing of Scientific and Research Organizations

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The growing trend of evidence-based management (EBM) in recent years is rooted in praxeology, but also in the concept of evidence-based practice (EBP). This concept is based on the belief that all decisions and actions should be based on the most current and best available knowledge, including knowledge and information derived from research. This is particularly true for marketing decisions. The primary medium of information in marketing is marketing metrics. Their extensive use enables making effective decisions. The purpose of the article is to identify the scope of usage of marketing metrics on the Polish market as part of an EBM approach. The paper is based on the survey conducted on a sample of 89 marketing managers in November 2022 among participants and graduates of The Chartered Institute of Marketing (CIM) programmes. The findings indicate a fairly wide range of indicators used and their balanced nature, with a slight predominance of strategic and financial indicators and an increase in the importance of online metrics at the same time.

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Marketing przyszłości a rynkowy due dilligence

Cited by 2 publications

References 0 publications

Thermophoretic Assay for Biosensing

Thermophoretic Assay for Biosensing

The Use of Marketing Indicators in Poland — Towards Evidence-Based Management

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