2011
DOI: 10.1080/15348423.2011.625265
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Marketing Religion Online: The LDS Church's SEO Efforts

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Cited by 18 publications
(9 citation statements)
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“…According to these authors, religious organizations increasingly investigate consumer needs, design forms of worship and product lines, engage in advertising, image campaigns, and branding. Such claims are made especially concerning Christian churches, be they mainline, evangelical or fundamentalist (Chen 2012;Einstein 2011), but also for non-Christian religions. Prominent examples in Islam are the transformation of the veil from a "stigmatized practice to a fashionable object" (Sandikci and Ger 2010), or the booming Halal Industry (Fischer 2009).…”
Section: Changing Acceptance and Use Of Religious Marketing And Brandmentioning
confidence: 99%
“…According to these authors, religious organizations increasingly investigate consumer needs, design forms of worship and product lines, engage in advertising, image campaigns, and branding. Such claims are made especially concerning Christian churches, be they mainline, evangelical or fundamentalist (Chen 2012;Einstein 2011), but also for non-Christian religions. Prominent examples in Islam are the transformation of the veil from a "stigmatized practice to a fashionable object" (Sandikci and Ger 2010), or the booming Halal Industry (Fischer 2009).…”
Section: Changing Acceptance and Use Of Religious Marketing And Brandmentioning
confidence: 99%
“…While scholars have examined antecedents of SBC memberships, most of the research has been theoretical or qualitative in nature (Mankowski & Rappaport, 2000). Some studies have focused on enhancing memberships by marketing religion and/or God as a form of commodity (Chen, 2011;Haq & Wong, 2010) or investigated how religion (level of religiosity, denomination of religion, etc.) influences consumer reactions to marketing efforts and subsequent buying behaviors (Alam, Mohd, & Hisham, 2011;Arham, 2010).…”
Section: Introductionmentioning
confidence: 99%
“…The Church has even gone so far as to list recommended hashtags for tweeting about the Church, its leaders, and events such as General Conference (see "Mormon Hashtag Recommendations," 2014). Not surprisingly, search engine optimization has also become an integral part of LDS social media efforts (Chen, 2011).…”
Section: Lds Media: History and Contextmentioning
confidence: 99%
“…While there is an established field of Mormon Studies scholarship (Bowman, 2012; Givens, 2007; Mauss, 1994), a recent branch of Mormon studies has emerged connecting digital technology and religion. Chen (2011) looks at the Mormon Church usage of search engine optimization and other LDS media initiatives, which blur the line between institution and user considerably. Avance (2013) focuses on Mormon communities of online worship, and Burroughs (2013b) studies digital rituals within Mormonism such as the live-tweeting of General Conference.…”
Section: Literature Reviewmentioning
confidence: 99%