Marketing research and new product development success in Thai food processing

Suwannaporn, Prisana; Speece, Mark

doi:10.1002/agr.10047

Cited by 25 publications

(23 citation statements)

References 42 publications

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“…Researchers over the last three decades have consistently found that one-third of the new products result in failure (Bedenk and Mieg, 2018;Cooper and Kleinschmidt, 1987;Suwannaporn and Speece, 2003). This makes understanding the reasons for failure of an innovative product a critical topic of interest, which has direct consequences on the overall acceptance of an innovation.…”

Section: Introductionmentioning

confidence: 99%

Sustainable consumption from the consumer’s perspective: Antecedents of solar innovation adoption

Kapoor

Dwivedi

2020

Resources, Conservation and Recycling

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Rising focus on solar power and better world environment have set ambitious plans in motion on the amount of solar power generation, worldwide, for the coming years. In the interest of socially responsible use of energy, both developed and developing countries are exploring their potential of going green. However, low solar adoption rates are a cause of pressing concern for some of these countries. This study investigates consumer intentions to adopt solar innovations, with particular empirical interest in the adoption of solar equipment by Indian households. We use a cross-sectional field survey approach to gather relevant data from four most populous cities in India. Structural equation modelling and logistic regression are employed to deduce results by analyzing data from 320 respondents. Building on characteristics from diffusion of innovation theory, this study finds that relative advantage and compatibility strongly influence consumer intentions, and such behavioral intentions have a positive and significant effect on the adoption of solar equipment.

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Section: Introductionmentioning

confidence: 99%

Sustainable consumption from the consumer’s perspective: Antecedents of solar innovation adoption

Kapoor

Dwivedi

2020

Resources, Conservation and Recycling

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“…Hence, marketing managers should be competent in marketing information and experience [76]. Suwannaporn and Speece [77] also pointed that that marketing knowledge, experience and information are the most important factors in the success of new product development. Market knowledge and marketing capabilities are required for any marketing related task such as R&D and innovation [78].…”

Section: Business Experience and New Product Developmentmentioning

confidence: 99%

Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers

Ali¹,

Li²,

Yang³

et al. 2020

PLoS ONE

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Firms need sufficient resources (tangible and intangible) and capabilities to build unique products due to customers' demands and choices, market competition and globalization. Despite sufficient resources, many firms cannot build new products according to the customers' preferences and market trends due to lack of marketing capabilities, lack of skilled marketing staff and lack of experienced managers. However, studies have not yet examined what types of intangible skills of marketing managers are prominent for building new products. This study examines the importance of the intangible skills; intellectual captial, financial literacy and business experience in new product development that results in sustainable competitive performance. We used a mixed-method approach; questionnaire (283) and interviews (16) for data collection and then applied structural equation modelling for testing the hypotheses. The results revealed that all the three intangible skills; intellectual captial, financial literacy and business experience significant influence new product development and sustainable competitive performance. However, considering the relative importance, financial literacy and intellectual capital are the most significant predictors of sustainable competitive performance and new product development respectively. Moreover, new product development fully mediates the path between intellectual capital and sustainable competitive performance while it partially mediates the link between financial literacy, business experience and sustainable competitive performance. Considering the importance of tangible resources, our study scrutinized that financial resources have a significant influence on new product development and sustainable competitive performance while technological resources do not play a significant role. This research recommends firms to emphasize on the improvement of intangible skills of the managers in order to build new products that result in sustainable competitive position. This study also recommends marketing managers to improve their financial skills and experience by participating in various seminars and workshops that can spur their new idea generation and new product development capabilities.

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“…This suggests a relatively weak relationship with suppliers, which has been noted in other industries in Thailand (e.g. Suwannaporn and Speece, 2003;Kritchanchai and Wasusri, 2007). In the US health care industry, poor communications between health IT suppliers and health care providers is not uncommon, sometimes because health care administrators often stand between the supplier and the health care professionals.…”

Section: Resultsmentioning

confidence: 77%

Key success factors behind electronic medical record adoption in Thailand

Narattharaksa

Speece

Newton

et al. 2016

JHOM

Self Cite

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Purpose The purpose of this paper is to investigate the elements that health care personnel in Thailand believe are necessary for successful adoption of electronic medical record (EMR) systems. Design/methodology/approach Initial qualitative in-depth interviews with physicians to adapt key elements from the literature to the Thai context. The 12 elements identified included things related to managing the implementation and to IT expertise. The nationwide survey was supported by the Ministry of Public Health and returned 1,069 usable questionnaires (response rate 42 percent) from a range of medical personnel. Findings The key elements clearly separated into a managerial dimension and an IT dimension. All were considered fairly important, but managerial expertise was more critical. In particular, there should be clear EMR project goals and scope, adequate budget allocation, clinical staff must be involved in implementation, and the IT should facilitate good electronic communication. Research limitations/implications Thailand is representative of middle-income developing countries, but there is no guarantee findings can be generalized. National policies differ, as do economic structures of health care industries. The focus is on management at the organizational level, but future research must also examine macro-level issues, as well as gain more depth into thinking of individual health care personnel. Practical implications Technical issues of EMR implementation are certainly important. However, it is clear actual adoption and use of the system also depends very heavily on managerial issues. Originality/value Most research on EMR implementation has been in developed countries, and has often focussed more on technical issues rather than examining managerial issues closely. Health IT is also critical in developing economies, and management of health IT implementation must be well understood.

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Marketing research and new product development success in Thai food processing

Cited by 25 publications

References 42 publications

Sustainable consumption from the consumer’s perspective: Antecedents of solar innovation adoption

Sustainable consumption from the consumer’s perspective: Antecedents of solar innovation adoption

Unpacking the importance of intangible skills in new product development and sustainable business performance; strategies for marketing managers

Key success factors behind electronic medical record adoption in Thailand

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